Market Expansion Opportunity Following Unilever's recent acquisitions like Wild, there is a potential sales opportunity to offer Lever's applicant tracking system to newly acquired brands to streamline their recruitment processes.

Competitive Positioning Strategy Given Lever's emphasis on candidate relationship management, sales teams can leverage this unique selling point to differentiate from competitors like Greenhouse and SmartRecruiters, who focus less on interactive candidate engagement.

Revenue Growth Potential With Lever's revenue falling within the $50M - 100M range, there is an opportunity to target companies of similar scale looking to invest in robust applicant tracking systems to improve their recruitment efficiency.

Strategic Partnership Initiative Exploring strategic partnerships with companies like Trello and Datadog from Lever's tech stack can open doors for integrated solutions that combine Lever's ATS capabilities with project management or monitoring tools, enhancing overall value proposition.

Employee Engagement Focus Promoting Lever's solution as a tool to enhance employee engagement and streamline internal HR processes can resonate well with companies like Bullhorn and iCIMS, which have a substantial number of employees and may value such features.