Local Media Strength Family-owned with 12 newspapers and multiple markets in Minnesota, presenting a stable base for localized advertising packages and cross-channel offerings that combine print, digital, and direct marketing.

Digital Expansion Operates an innovative digital marketing agency, BigFishDigitalWorks, serving core markets in Minnesota and expanding to the US and Canada, indicating opportunities for scalable digital services such as SEO, PPC, social media, and content marketing.

Integrated Tech Stack Uses WordPress, MySQL, PHP and WP Engine along with data tools like Excel and ADP, suggesting readiness for website optimization, marketing automation integrations, CRM alignment, and data-driven campaign managed services.

Financial Footing Revenue in the 1M to 10M range with multiple divisions (newspapers, digital agency, printing facilities) enabling bundled sales opportunities across print, digital marketing, and production services for advertisers and local businesses.

Growth Mindset Recent expansion via growth markets and family-led leadership, plus a culture focused on collaboration and integrity, signaling upside for proactive account-based selling, strategic partnerships, and long-term retainer-style engagements.