Market Focus Target the global video games industry with both B2B and B2C communications, leveraging the agency’s deep experience in game launches, media relations, and events to position Big Games Machine as a go-to PR partner for developers, publishers, platforms, and related brands.

Growth Potential Operational as a lean, virtual agency with a recent expansion in personnel, presenting opportunities to upsell additional retainer services, expanded content creation, and global events management as clients scale their marketing initiatives.

Strategic Partnerships Leverage partnerships like the Stream Hatchet collaboration to offer data-driven insights and credibility, suggesting cross-sell of analytics, streaming/readership intelligence, and integrated marketing campaigns to improve campaign performance.

Digital Readiness Highlight tech stack and digital-first capabilities (NitroPack, JSON-LD, Cloudflare, HTTP/3) as selling points for clients seeking fast, secure, and scalable marketing operations, plus CMS/SEO enhancements and programmatic media outreach.

Geographic Footprint Position as a London-based hub with international reach while noting recent office closures for a virtual model; target multinational gaming brands seeking cost-efficient, globe-spanning PR and event support with consistent messaging across regions.