Expanding Experience Network Big Red Group manages a diverse portfolio of over 12,000 experiences through its brands, presenting ample cross-sell and upsell opportunities across sectors such as travel, entertainment, and cultural activities.

Focus on Sustainability The company's recent development of a decarbonisation roadmap and appointment of a Chief Sustainability Officer suggest an openness to eco-friendly initiatives, making partnerships related to green technologies and sustainable tourism highly relevant.

Strategic Partnerships Collaborations with organizations like Melbourne City Council and Welcome to Country indicate a focus on expanding local and culturally significant experiences, creating opportunities for localized and culturally enriching offerings.

Technology Adoption Utilizing advanced tech stacks such as Salesforce Marketing Cloud, CircleCI, and Redis positions Big Red Group as a technologically driven company, paving the way for tailored digital marketing, data analytics, and infrastructure service pitch opportunities.

Market Leadership & Growth With a revenue range of $100M to $250M and leading experience networks in Australia and New Zealand, the company is positioned for further regional expansion and innovation, providing strategic partnership opportunities in growth and market penetration initiatives.