Insights

Strategic Partnerships Active engagement with cities and operators signals openness to enterprise partnerships. Opportunities include building seamless marketplace integrations, co-branded tourism experiences, and a robust partner portal for large municipal programs.

Data Analytics A mature data stack (Salesforce and Amazon Redshift) creates upsell potential for data integration services, operator dashboards, and marketing analytics, helping operators optimize bookings and customer targeting.

Sustainability Focus A clear sustainability focus, including a decarbonisation roadmap with Schneider Electric and a chief sustainability officer, indicates demand for ESG tools, carbon accounting, energy efficiency analytics, and sustainability reporting.

Expansion Readiness Dominant ANZ market presence and recent tourism partnerships point to expansion opportunities into new regions and markets, with needs for localization, regional payment methods, and vendor onboarding automation.

Tech & Security Tech and security emphasis—CRM, CMS, and bot management—suggests opportunity for API integrations, performance optimization, WordPress enhancements, and enhanced security to support a growing, high-traffic experience marketplace.

Similar companies to Big Red Group

Big Red Group Tech Stack

Big Red Group uses 8 technology products and services including Instagram, GitHub, WordPress, and more. Explore Big Red Group's tech stack below.

Instagram
Advertising
GitHub
Communication And Collaboration
WordPress
Content Management System
Open Graph
Content Management System
Salesforce
Customer Relationship Management
Amazon Redshift
Data Warehousing
Vue.js
Javascript Frameworks
Cloudflare Bot Management
Security

Media & News

Big Red Group's Email Address Formats

Big Red Group uses at least 2 format(s):

Big Red Group Email Formats	Example	Percentage
First.Last@thebigredgroup.com.au	John.Doe@thebigredgroup.com.au	95%
First.L@thebigredgroup.com.au	John.D@thebigredgroup.com.au	3%
Last@thebigredgroup.com.au	Doe@thebigredgroup.com.au	2%
First.Last@bigred.group	John.Doe@bigred.group	100%

Frequently Asked Questions

Where is Big Red Group's headquarters located?

Big Red Group's main headquarters is located at Sydney, New South Wales 2000 Australia. The company has employees across 5 continents, including OceaniaAsiaNorth America.

What is Big Red Group's official website and social media links?

Big Red Group's official website is bigred.group and has social profiles on LinkedIn.

What is Big Red Group's NAICS code?

Big Red Group's NAICS code is 5112 - Software Publishers.

How many employees does Big Red Group have currently?

As of June 2026, Big Red Group has approximately 177 employees across 5 continents, including OceaniaAsiaNorth America. Key team members include Chief Consumer & Sustainability Officer: J. F.Head Of People: S. D.Head Of Digital Experience: A. B.. Explore Big Red Group's employee directory with LeadIQ.

What industry does Big Red Group belong to?

Big Red Group operates in the Software Development industry.

What technology does Big Red Group use?

Big Red Group's tech stack includes InstagramGitHubWordPressOpen GraphSalesforceAmazon RedshiftVue.jsCloudflare Bot Management.

What is Big Red Group's email format?

Big Red Group's email format typically follows the pattern of First.Last@thebigredgroup.com.au. Find more Big Red Group email formats with LeadIQ.

Big Red Group

Q: What is Big Red Group's official website and social media links?

Big Red Group's official website is bigred.group. Big Red Group has social profiles on LinkedIn.

Q: How many employees does Big Red Group have currently?

Big Red Group has approximately 177 employees.

Q: What technology does Big Red Group use?

Big Red Group's tech stack includes Atlassian, Cypress.io, Cloudflare Bot Management, Next.js, GitHub Actions.

Q: What is Big Red Group's NAICS code?

Big Red Group's NAICS code is 5112 (Software Publishers).

Software DevelopmentNew South Wales, Australia51-200 Employees

Big Red Group is a Sydney-based software development company that operates the largest experience network in Australia and New Zealand. Through its technology platform and consumer marketplaces, including RedBalloon, Adrenaline, Experience Oz, and Everything NZ, it connects more than 3,500 experience operators with customers worldwide. The group provides insights and partnership capabilities to the tourism industry. It employs between 51 and 200 people and is headquartered in Sydney, New South Wales. The company maintains partnerships with external organizations, such as the City of Melbourne for a tourism booking service and with Welcome to Country Limited. More information is available on its website at https://bigred.group.