Insights

Market Leadership Big Red Group dominates the experience marketplace in Australia and New Zealand, with a diverse portfolio of over 13,000 experiences and more than 10 million served, presenting a substantial customer base and cross-selling opportunities.

Strategic Partnerships Recent collaborations with entities like Melbourne City Council and Welcome to Country indicate a focus on expanding regional tourism and cultural offerings, opening avenues for targeted joint marketing initiatives and exclusive experience packages.

Sustainability Focus The company's investment in sustainability through appointing a Chief Sustainability Officer and developing a decarbonisation roadmap signals ongoing commitments that can appeal to environmentally conscious consumers and partners seeking green solutions.

Technological Capabilities Utilizing a modern tech stack including Salesforce Marketing Cloud and CircleCI positions Big Red Group for scalable digital marketing and personalized customer engagement, offering opportunities for enhanced data-driven marketing solutions.

Financial Strength With revenues estimated between 100 to 250 million AUD and a sizable workforce, Big Red Group has the financial stability and growth potential to invest in new experience categories, technological enhancements, and expansion into adjacent markets.

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Big Red Group Tech Stack

Big Red Group uses 8 technology products and services including EY, CircleCI, Redis, and more. Explore Big Red Group's tech stack below.

EY
Accounting
CircleCI
Continuous Integration
Redis
Database
SQL
Database
oEmbed
Dev Tools
Webpack
Development
Salesforce Marketing Cloud
Marketing Performance Measurement
Bitbucket
Source Code Management

Media & News

Big Red Group's Email Address Formats

Big Red Group uses at least 2 format(s):

Big Red Group Email Formats	Example	Percentage
First.Last@thebigredgroup.com.au	John.Doe@thebigredgroup.com.au	95%
First.L@thebigredgroup.com.au	John.D@thebigredgroup.com.au	2%
Last@thebigredgroup.com.au	Doe@thebigredgroup.com.au	3%
First.Last@bigred.group	John.Doe@bigred.group	100%

Frequently Asked Questions

Where is Big Red Group's headquarters located?

Big Red Group's main headquarters is located at 50 Cavill Ave, Surfers Paradise, Queensland 4217, AU. The company has employees across 5 continents, including OceaniaAsiaEurope.

What is Big Red Group's official website and social media links?

Big Red Group's official website is bigred.group and has social profiles on LinkedIn.

What is Big Red Group's NAICS code?

Big Red Group's NAICS code is 5112 - Software Publishers.

How many employees does Big Red Group have currently?

As of October 2025, Big Red Group has approximately 164 employees across 5 continents, including OceaniaAsiaEurope. Key team members include Chief People Officer: M. R.Chief Consumer & Sustainability Officer: J. F.Head Of People: S. D.. Explore Big Red Group's employee directory with LeadIQ.

What industry does Big Red Group belong to?

Big Red Group operates in the Software Development industry.

What technology does Big Red Group use?

Big Red Group's tech stack includes EYCircleCIRedisSQLoEmbedWebpackSalesforce Marketing CloudBitbucket.

What is Big Red Group's email format?

Big Red Group's email format typically follows the pattern of First.Last@thebigredgroup.com.au. Find more Big Red Group email formats with LeadIQ.

Big Red Group

Q: What is Big Red Group's official website and social media links?

Big Red Group's official website is bigred.group. Big Red Group has social profiles on LinkedIn.

Q: How many employees does Big Red Group have currently?

Big Red Group has approximately 164 employees.

Q: What technology does Big Red Group use?

Big Red Group's tech stack includes Ruby, Salesforce, Gradle, Linux, Groupon.

Software DevelopmentAustralia51-200 Employees

Big Red Group is a leading technology business. Powering the largest experience network in Australia and New Zealand. Through its e-commerce platforms: RedBalloon, Adrenaline, and Experience Oz. And, as a major wholesaler to domestic and inbound tourism.

Offering 13,000+ experiences across its brands and channels, Big Red Group continues to deliver on its purpose to shift the way people experience life, having served more than 10 million experiences to date.