Community-driven value Leverage Big River Running Company's focus on being a social running and walking community to upsell group training programs, memberships, or club partnerships that tie into apparel, gear, and hydration needs for avid runners.

Expert product knowledge Target expansion opportunities by offering personalized shoe fittings, gait analysis, and hydration system consulting to cross-sell high-margin gear, apparel, and training accessories aligned with customers' performance goals.

Regional footprint Capitalize on the St. Louis market by proposing localized campaigns, in-store events, and sponsorships with local races to drive foot traffic, repeat visits, and bundled product offers.

Tech-enabled marketing Utilize the existing tech stack (Shopify, Klaviyo, Mailchimp, Hotjar) to run targeted email/SMS campaigns, personalized product recommendations, and retargeting to convert browsers into buyers and increase average order value.

Growing revenue potential With reported revenue in the mid to upper range and a lean staff, pursue scalable offerings such as membership programs, exclusive product drops, and service add-ons (fitting sessions, training plans) to boost recurring revenue and deepen customer lifetime value.