Community-centric selling Leverage Big River Running Company’s focus on social running and community to cross-sell services such as hydration coaching, group training sessions, and in-store events that upsell shoes, apparel, and gear through bundled offers.

Experiential fitting Highlight personalized shoe fitting and gear recommendations as a key value proposition to upsell higher-margin running shoes, insoles, and hydration systems, while offering loyalty perks for repeat fittings.

Local expertise Position products for local trails and events, offering region-specific footwear and apparel bundles, plus event sponsorships or partner promotions tied to St. Louis running calendar to drive in-store visits.

Digital optimization Improve online conversion by aligning tech stack insights (Google Analytics, Clarity, Gravity Forms) with targeted content, such as virtual fittings or trail gear guides, to capture digital leads for in-store conversions.

Growth potential With revenue in the likely mid-market range and a lean team, propose outsourced demand-gen packages or white-glove partnership programs to scale promotions for new product launches and seasonal campaigns.