Community driven Capitalize on Big River Running Company’s emphasis on social running and community: propose partnerships for local group runs, sponsored training programs, and in-store events to increase foot traffic and cross-sell shoes, apparel, and hydration products.

Personal fitting Leverage their strength in personalized fitting by offering high-margin, performance-oriented product bundles (shoes plus socks, insoles, hydration systems) tailored to new runners and marathon trainees, enhancing conversion rates.

Local expertise Position as a supplier of coaching accessories and education (training plans, gait analysis tools, event calendars) to support their knowledgeable staff, reinforcing upsell opportunities with premium gear and training aids.

Tech stack Engage through their existing digital channels (events calendar, forms, Site Kit) with targeted campaigns for product launches, in-store demos, and loyalty programs to drive online-offline cross-sales and email capture.

Growth potential With revenue in the mid-range and room to scale, propose expansion-focused products (new running/walking categories, hydration systems, trail gear) and regional partnerships to amplify visibility and revenue per store.