SMB Market Focus BIG Solutions primarily targets small to mid-sized businesses, creating opportunities to tailor HR outsourcing services that address the unique challenges faced by growing companies seeking scalable HR support.

Integrated Service Expansion Following their merger with Byrne Insurance Group, BIG Solutions can offer comprehensive employee benefits and insurance solutions, making them a one-stop-shop for HR and insurance needs, appealing to clients looking for integrated service providers.

Technology-Driven Solutions With a modern tech stack including Google Tag Manager and Microsoft 365, there is potential to leverage advanced HR technology solutions such as HR analytics, digital onboarding, and remote workforce management to attract digitally-focused clients.

Financial Scalability Having revenue between fifty to one hundred million dollars positions BIG Solutions as a stable provider capable of investing in scalable HR solutions tailored for fast-growing SMBs, presenting opportunities for expanding service offerings.

Market Competition Competing against large players like ADP and Paychex offers a chance to differentiate through personalized service, niche expertise, and flexible packages targeting small and mid-sized business clients often underserved by larger corporations.