Recent Acquisitions Justworks has been actively acquiring companies such as VIA Studio, Solve With Via, and Via.work. This opens up opportunities to cross-sell and upsell additional services to the acquired companies' clientele.

Expansion into International Markets With acquisitions like Via and a focus on global talent pools, Justworks is expanding its reach beyond the US. Sales teams can capitalize on this by targeting international businesses looking for HR and payroll solutions.

SMB-Focused Solutions The launch of an SMB-focused payroll solution by Justworks indicates a strategic shift towards catering to small and medium-sized businesses. Sales reps can leverage this offering to target SMBs in need of streamlined HR services.

Innovative Tools Launch Justworks' introduction of the International Contractor Payments tool showcases their commitment to developing innovative solutions. Sales professionals can use this as a conversation starter to engage with clients seeking cutting-edge HR technology.

Competitive Landscape Identifying Rippling as a direct competitor sheds light on Justworks' position in the market. Sales teams can differentiate Justworks by emphasizing unique value propositions and benefits not offered by competitors like Rippling.