Acquisition Strategy Justworks has been active in acquiring companies like Via Studio and Solve With Via to expand its offerings and market reach. Leveraging this acquisition strategy, Justworks can target businesses seeking comprehensive HR solutions and global employment platforms.

Competitive Positioning Identified competitors like Rippling and similar companies provide insight into the market landscape, allowing Justworks to tailor its sales approach to highlight unique selling points and differentiate its services effectively.

SMB-Focused Solutions The recent launch of an SMB-focused payroll solution showcases Justworks' commitment to addressing the needs of small and medium-sized businesses. Sales teams can leverage this product offering to target SMBs looking for streamlined HR and payroll solutions.

International Expansion With acquisitions like Via and the introduction of the International Contractor Payments tool, Justworks demonstrates a focus on global expansion. Sales professionals can target businesses with international operations seeking comprehensive HR and payroll services across borders.

Funding and Financials Justworks' financial health, with revenue in the range of $100M to 1B and recent funding of $17M, positions the company as a stable and growing player in the HR services industry. Sales representatives can leverage this financial stability when engaging with potential clients.