Acquisition Strategy BigOven was acquired by Aisle Ahead, Inc., a leader in the grocery industry. This presents an opportunity for cross-promotion and collaboration with grocery retailers to offer personalized shopping experiences combined with meal planning solutions.

App Expansion The recent launch of the BigOven Apple Watch app opens a new avenue for user engagement. Leveraging wearable technology can be a unique selling point to attract tech-savvy users interested in convenient cooking solutions.

Export Capability With the addition of an export format for BigOven Pro members to download recipes as Microsoft Word, there is an opportunity to target professional chefs, cooking schools, and culinary enthusiasts looking for versatile recipe management tools.

Recipe Center Enhancement The introduction of a 'Recently Viewed' option within the My Recipes area on the BigOven app enhances user experience. This feature can be highlighted to promote personalized recipe recommendations and increase user retention.

Holiday Marketing BigOven's Thanksgiving Advice Center launch across multiple platforms presents a seasonal sales opportunity. Collaborating with seasonal marketing campaigns and offering special holiday-themed features can attract users planning for festive occasions.