Local Cycling Focus Focus on East Tennessee cycling community by offering bundled maintenance, bike fittings, and accessories for road cyclists, mountain bikers, and commuters to drive repeat visits and higher transaction value.

Strategic Partnerships Build on existing Trade-In Guys partnership by pursuing multi channel promotions with local clubs, events, and used bike marketplaces to increase foot traffic and cross sell new bikes and services.

Digital Optimization Enhance the online presence and conversion funnel using the current tech stack by enabling online scheduling, improving product pages, local SEO, and analytics driven retargeting to convert searches into store visits.

Outsourcing Growth Leverage outsourcing and partnerships to scale operations since the team is small, exploring mobile bike technicians or third party marketing and sales support to extend reach without heavy headcount.

Expanded Experiences Create experiential revenue streams such as bike rentals, guided rides, maintenance clinics, and sponsored events to attract new customers and strengthen community ties while boosting revenue diversity.