Audience Appeal Target local families, students, and casual fans who attend AHL games to boost sponsorship packages, in-stadium activations, and cross-promotions with the Ottawa Senators brand.

Digital Engagement Leverage the existing tech stack and online presence to upsell advertising opportunities, video content integrations, and analytics-driven sponsorships for improved fan reach and measurable ROI.

Revenue Growth Explore tiered sponsorships and partnership options to move beyond current revenue range, leveraging events, limited-time promotions, and merchandise collaborations to attract higher-value deals.

Community Footprint Capitalize on Binghamton’s role as a longtime hockey destination by offering local business outreach programs, youth engagement packages, and community-centric events to expand sponsor awareness and loyalty.

Tech & Analytics Offer data-driven marketing solutions that integrate with Google Analytics and video assets, enabling sponsors to track fan engagement, view-through rates, and attendance correlations for measurable campaigns.