Market Positioning The Wilkes-Barre/Scranton Penguins are among the most successful teams in the AHL, with a strong track record of playoff appearances and championship wins, indicating a solid fan base and high engagement potential for sports marketing solutions.

Community Engagement The recent launch of a Dek Hockey Rink at the Toyota Sportsplex and inclusivity initiatives highlight the team’s focus on community involvement and diversified sports offerings, creating opportunities for partnership in youth and community programs.

Digital Presence With an active website utilizing modern digital tools and social media integrations such as Instagram feeds, the team has a strong online presence, presenting opportunities for targeted digital advertising and sponsorship collaborations.

Operational Growth Recent hires of assistant coaches and performance staff demonstrate ongoing investment in team performance and operational development, opening avenues for sponsorship, apparel, and sports performance product sales.

Revenue and Audience The team’s revenue, estimated between $10M and $25M, combined with its competitive success and community programs, suggests a sizable and engaged local audience suitable for targeted marketing, merchandising, and experiential sales opportunities.