Binks Employee Directory
Retail Apparel and FashionKarnataka, India51-200 Employees
Binks is a personal fashion brand in the Retail Apparel and Fashion sector that serves Indian women. It replaces conventional sizing with a 'Size U' concept designed to fit a broad range of bodies. The company operates a factory-to-consumer model and maintains zero inventory and zero returns, emphasizing direct production and fulfillment. Headquartered in Viveknagar, Karnataka, it markets its products through its website to the Indian market. In late 2022, Binks expanded its product line with an in-house blouse collection, Eternally Yours, reflecting a move toward greater product control. The brand's approach targets women seeking inclusive sizing and a simplified shopping experience within the Indian fashion landscape.
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