Brand Ambassadorship Leverage BISSELL’s high-profile marketing moves, such as appointing Eva Longoria as global brand ambassador, to propose enhanced sponsorships, co-branded campaigns, and influencer-driven promotions that can boost product visibility and drive incremental sales across North America.

Pet Care Growth Capitalize on the new BISSELL Pet Care line launched in 2026 by offering integrated cleaning solution bundles, cross-sell opportunities with pet-focused accessories, and channel partnerships that emphasize pet-stain and odor removal to attract pet-owning households.

Channel Expansion With a strong retail footprint and recall events affecting consumers, propose readiness in omnichannel strategies, including e-commerce enhancements, retailer co-op advertising, and post-recall customer education programs to rebuild trust and drive recovery sales.

Recall Risk Mitigation Develop proactive safety communications and replacement programs aligned with BISSELL’s past recall events to position your solutions as risk-reduction partners for retailers and manufacturers, helping to protect brand reputation and maintain shelf stability.

Sustainability Narrative Align with BISSELL’s sustainability and community focus by offering solutions for sustainable packaging, energy-efficient manufacturing, and end-to-end recycling initiatives that can differentiate offerings to retailers seeking green credentials.