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Insights

Event Scale Opportunity Bits & Pretzels runs a large annual 3-day conference in Munich for 7,500 founders, investors, and startup enthusiasts, indicating a substantial audience for sponsorships, exhibitor packages, and premium event services.

Tech Stack Leverage Current tech stack includes Google Ads, LinkedIn Ads, Hotjar, Zendesk, Salesforce Marketing Cloud, Webflow and Trello, suggesting openness to marketing automation, analytics, CRM integrations, and event tech partnerships that can enhance sponsor and attendee experiences.

Global Health Tech Growth Partnerships expanding health.tech from Munich to a broader global platform signal opportunities for health tech vendors, digital health startups, and enterprise partners to engage in international summit programs.

Strong Revenue Range Reported revenue between one and ten million dollars indicates a mid-market profile with potential for scalable sponsorship deals, strategic partnerships, and bundled service offerings tailored to mid-sized events and communities.

High Profile Engagements Notable past announcements involving prominent figures suggest a capability to attract high-visibility branding and premium speaking slots, appealing to brands seeking prestige, thought leadership, and broad media exposure.

Similar companies to Bits & Pretzels

Bits & Pretzels Tech Stack

Bits & Pretzels uses 8 technology products and services including Google Ads, LinkedIn Ads, Hotjar, and more. Explore Bits & Pretzels's tech stack below.

Bits & Pretzels's Email Address Formats

Bits & Pretzels uses at least 1 email format:
Bits & Pretzels Email FormatsExamplePercentage
First@bitsandpretzels.comJohn@bitsandpretzels.com
100%

Frequently Asked Questions

What is Bits & Pretzels's official website and social media links?

Minus sign iconPlus sign iconBits & Pretzels's official website is bitsandpretzels.com and has social profiles on LinkedIn and Crunchbase.

How much revenue does Bits & Pretzels generate?

Minus sign iconPlus sign icon As of October 2026, Bits & Pretzels's annual revenue is estimated to be $1M - $10M.

What is Bits & Pretzels's NAICS code?

Minus sign iconPlus sign iconBits & Pretzels's NAICS code is 56192 - Convention and Trade Show Organizers.

How many employees does Bits & Pretzels have currently?

Minus sign iconPlus sign iconAs of October 2026, Bits & Pretzels has approximately 79 employees across 4 continents, including Europe, North America and Asia. Key team members include Chief Product Officer & Managing Director: C. L. V., Head Of Matchmaking: G. B. and Head Of Event | Prokurist: A. S. Explore Bits & Pretzels's employee directory with LeadIQ.

What industry does Bits & Pretzels belong to?

Minus sign iconPlus sign iconBits & Pretzels operates in the Events Services industry.

What technology does Bits & Pretzels use?

Minus sign iconPlus sign iconBits & Pretzels's tech stack includes Google Ads, LinkedIn Ads, Hotjar, Zendesk, Google Workspace, Salesforce Marketing Cloud Account Engagement, Webflow and Trello.

What is Bits & Pretzels's email format?

Minus sign iconPlus sign iconBits & Pretzels's email format typically follows the pattern of First@bitsandpretzels.com. Find more Bits & Pretzels email formats with LeadIQ.

When was Bits & Pretzels founded?

Minus sign iconPlus sign iconBits & Pretzels was founded in 2014.
Bits & Pretzels logo

Bits & Pretzels

Events ServicesBavaria, Germany51-200 Employees

Bits & Pretzels is an events services company that runs an annual three-day festival in Munich. The event draws about 7,500 participants, including founders, investors, and startup enthusiasts, and serves as a forum for networking and idea exchange focused on technology and innovation. Through this gathering, the organization supports collaboration within the startup ecosystem and exposure to emerging ideas and trends.

Headquartered in Munich, Bavaria, the company is positioned as a mid-sized player within the events services sector that specializes in early-stage tech entrepreneurship communities. Recent coverage notes a collaboration with Health.Tech to expand the health-tech conference into a broader global platform, with MCH Group involved in the event's organization. These activities reflect Bits & Pretzels' role in facilitating connections across the startup landscape and contributing to large-scale, theme-driven industry gatherings.

Section iconCompany Overview

Website
bitsandpretzels.com
NAICS Code
56192 - Convention and Trade Show Organizers
Founded
2014
Employees
51-200

Section iconMedia & News

Section iconFunding & Financials

  • $1M - $10M

    Bits & Pretzels's revenue is estimated to be in the range of $1M - $10M

Company Leadership

  • Chief Product Officer & Managing Director at Bits & Pretzels
    C. L. V.
    Chief Product Officer & Managing Director
    Mobile Phone
  • Head Of Matchmaking at Bits & Pretzels
    G. B.
    Head Of Matchmaking
    Mobile Phone
  • Head Of Event | Prokurist at Bits & Pretzels
    A. S.
    Head Of Event | Prokurist
    Mobile Phone
  • Head Of Program Bits & Pretzels at Bits & Pretzels
    A. K.
    Head Of Program Bits & Pretzels
    Mobile Phone
  • Head Of Marketing at Bits & Pretzels
    H. S.
    Head Of Marketing
    Mobile Phone

Employee Directory

  • Head Of Matchmaking at Bits & Pretzels
    G. B.
    Head Of Matchmaking
    Mobile Phone
  • Head Of Event | Prokurist at Bits & Pretzels
    A. S.
    Head Of Event | Prokurist
    Mobile Phone
  • Head Of Program Bits & Pretzels at Bits & Pretzels
    A. K.
    Head Of Program Bits & Pretzels
    Mobile Phone
  • Head Of Marketing at Bits & Pretzels
    H. S.
    Head Of Marketing
    Mobile Phone
  • Head Of Crm at Bits & Pretzels
    A. K.
    Head Of Crm
    Mobile Phone

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