Insights

Event Network Bits & Pretzels hosts a large founder and investor audience in Munich with annual 3-day festival format, offering opportunities to position complementary products, sponsor tracks, and engage early-stage startups and VC communities.

Global Health Expansion Recent news indicates a collaboration with health.tech and MCH Group to broaden the health tech conference globally, creating potential for health tech partnerships, co-hosted sessions, and enterprise sponsorships.

Tech Stack Fit Digital presence relies on modern web technologies (Vue.js, Google Analytics, Nginx) alongside analytics and performance tools, suggesting openness to tech partnerships, event platforms, and digital engagement solutions.

Financial Scale Reported revenue in the low seven figures aligns with mid-market sponsorship models, enabling tailored sponsorship tiers, exhibitor packages, and bundled services for growth-stage vendors.

Leadership & Prestige Notable past high-profile engagement (e.g., Obama reference) and a sizable founder/investor audience indicate strong brand credibility and opportunities for executive-level sponsorships, speaking slots, and strategic partnerships.

Similar companies to Bits & Pretzels

Bits & Pretzels Tech Stack

Bits & Pretzels uses 8 technology products and services including Google Ads, LinkedIn Ads, Hotjar, and more. Explore Bits & Pretzels's tech stack below.

Bits & Pretzels's Email Address Formats

Bits & Pretzels uses at least 1 email format:
Bits & Pretzels Email FormatsExamplePercentage
First@bitsandpretzels.comJohn@bitsandpretzels.com
100%

Frequently Asked Questions

What is Bits & Pretzels's official website and social media links?

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Bits & Pretzels's official website is bitsandpretzels.com and has social profiles on LinkedIn and Crunchbase.

How much revenue does Bits & Pretzels generate?

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As of July 2026, Bits & Pretzels's annual revenue is estimated to be $1M - $10M.

What is Bits & Pretzels's NAICS code?

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Bits & Pretzels's NAICS code is 56192 - Convention and Trade Show Organizers.

How many employees does Bits & Pretzels have currently?

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As of July 2026, Bits & Pretzels has approximately 74 employees across 4 continents, including Europe, North America and Asia. Key team members include Chief Product Officer & Managing Director: C. V., Head Of Matchmaking: G. B. and Head Of Crm: A. K. Explore Bits & Pretzels's employee directory with LeadIQ.

What industry does Bits & Pretzels belong to?

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Bits & Pretzels operates in the Events Services industry.

What technology does Bits & Pretzels use?

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Bits & Pretzels's tech stack includes Google Ads, LinkedIn Ads, Hotjar, Zendesk, Google Workspace, Salesforce Marketing Cloud Account Engagement, Webflow and Trello.

What is Bits & Pretzels's email format?

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Bits & Pretzels's email format typically follows the pattern of First@bitsandpretzels.com. Find more Bits & Pretzels email formats with LeadIQ.

When was Bits & Pretzels founded?

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Bits & Pretzels was founded in 2014.
Bits & Pretzels logo

Bits & Pretzels

Events ServicesBavaria, Germany51-200 Employees

Bits & Pretzels is an events services company that runs an annual three-day festival in Munich. The event draws about 7,500 participants, including founders, investors, and startup enthusiasts, and serves as a forum for networking and idea exchange focused on technology and innovation. Through this gathering, the organization supports collaboration within the startup ecosystem and exposure to emerging ideas and trends.

Headquartered in Munich, Bavaria, the company is positioned as a mid-sized player within the events services sector that specializes in early-stage tech entrepreneurship communities. Recent coverage notes a collaboration with Health.Tech to expand the health-tech conference into a broader global platform, with MCH Group involved in the event's organization. These activities reflect Bits & Pretzels' role in facilitating connections across the startup landscape and contributing to large-scale, theme-driven industry gatherings.

Section iconCompany Overview

NAICS Code
56192 - Convention and Trade Show Organizers
Founded
2014
Employees
51-200

Section iconFunding & Financials

  • $1M - $10M

    Bits & Pretzels's revenue is estimated to be in the range of $1M - $10M

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