Insights

Strong Industry Position BLA is a recognized leader in the Australasia marine market with a comprehensive product portfolio of over 8770 lines, including trusted international and proprietary brands, providing opportunities to cross-sell and expand product offerings to existing customers.

Growth and Diversification Since its establishment in 1974, BLA has demonstrated consistent growth, combining a wide product range and manufacturing capabilities, which can be leveraged to attract new clients seeking innovative and reliable marine accessories and equipment.

Digital Engagement Utilizing a modern tech stack including Magento and Cloudflare CDN indicates a focus on e-commerce and online customer engagement, presenting opportunities to enhance digital marketing efforts and reach a broader customer base.

Customer Satisfaction Focus BLA's emphasis on service quality and continuous product improvement aligns with target customers who prioritize reliability and innovation, supporting sales strategies centered on building trust and long-term relationships.

Financial Stability With revenue between one and ten billion dollars, BLA has a solid financial foundation, enabling investments in new product development, market expansion, and sales initiatives to capture additional market share in the marine accessories industry.

BLA Tech Stack

BLA uses 8 technology products and services including Cloudflare CDN, Magento, Element UI, and more. Explore BLA's tech stack below.

  • Cloudflare CDN
    Content Delivery Network
  • Magento
    E-commerce
  • Element UI
    Javascript Frameworks
  • Modernizr
    Javascript Libraries
  • Slick
    Javascript Libraries
  • imagesLoaded
    Javascript Libraries
  • DataTables
    Javascript Libraries
  • prettyPhoto
    Web Tools And Plugins

Media & News

BLA's Email Address Formats

BLA uses at least 1 format(s):
BLA Email FormatsExamplePercentage
First.Last@bla.com.auJohn.Doe@bla.com.au
50%
First.Last@bla.com.auJohn.Doe@bla.com.au
50%

Frequently Asked Questions

Where is BLA's headquarters located?

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BLA's main headquarters is located at 4174 Australia. The company has employees across 6 continents, including EuropeOceaniaNorth America.

What is BLA's phone number?

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You can contact BLA's main corporate office by phone at . For more prospecting data, LeadIQ has access to up-to-date and accurate contact information within our platform. Find, capture, and sync contact data to your CRM and sales tools in one click.

What is BLA's stock symbol?

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BLA is a publicly traded company; the company's stock symbol is BX.

What is BLA's official website and social media links?

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BLA's official website is bla.com.au and has social profiles on LinkedIn.

What is BLA's SIC code NAICS code?

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BLA's SIC code is 4899 - Communications Services, Not Elsewhere Classified NAICS code is 42 - Wholesale Trade.

How many employees does BLA have currently?

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As of March 2026, BLA has approximately 2.5K employees across 6 continents, including EuropeOceaniaNorth America. Key team members include Ceo: D. F.President: A. M.President: B. L.. Explore BLA's employee directory with LeadIQ.

What industry does BLA belong to?

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BLA operates in the Wholesale industry.

What technology does BLA use?

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BLA's tech stack includes Cloudflare CDNMagentoElement UIModernizrSlickimagesLoadedDataTablesprettyPhoto.

What is BLA's email format?

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BLA's email format typically follows the pattern of First.Last@bla.com.au. Find more BLA email formats with LeadIQ.

When was BLA founded?

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BLA was founded in 1974.

BLA

WholesaleAustralia1001-5000 Employees

BLA has become a market leader within the marine industry throughout Australasia. 

Featuring over 8770 product lines BLA distributes some of the most internationally trusted and respected brands available, such as Humminbird, Minn Kota, Teleflex Marine, SeaStar, BayStar, Quick, Whale and BEP being just a few. In conjunction, BLA designs and manufacture its own range of quality products with a dedicated team, that combined, have over 100 years of experience in marine design, manufacture and on water experience. 

At BLA we measure our success by the satisfaction of our customers. We strive to deliver on promises, and work consistently to provide excellent service. BLA’s products are continually being improved with programs and systems at the forefront of innovation. It is these ideals that have created our leading profile within the industry. 

Since its beginnings in 1974 BLA, Boating's Leading Accessories, has become synonymous with service, quality and a genuine passion for boating and leisure products.

Section iconCompany Overview

Headquarters
4174 Australia
Phone number
Website
bla.com.au
SIC Code
4899 - Communications Services, Not Elsewhere Classified
Stock Symbol
BX
NAICS Code
42 - Wholesale Trade
Founded
1974
Employees
1001-5000

Section iconFunding & Financials

  • $1B$10B

    BLA's revenue is estimated to be in the range of $1B$10B

Section iconFunding & Financials

  • $1B$10B

    BLA's revenue is estimated to be in the range of $1B$10B

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