Insights

Industry Leadership As a market leader in the marine industry across Australasia with a diverse product portfolio and a strong reputation for quality and innovation, BLA presents significant cross-selling opportunities for suppliers aiming to establish or expand their presence in the marine sector.

Expanding Product Range With over 8,770 product lines and a dedicated team for designing and manufacturing proprietary products, BLA is positioned to incorporate new innovative solutions, offering sales teams a chance to introduce cutting-edge maritime technology and accessories tailored to their customer base.

Technological Infrastructure Utilizing modern e-commerce and cloud-based technologies like Magento and Cloudflare CDN, BLA maintains a scalable online platform that can be leveraged for targeted digital sales strategies, promotions, and customer engagement initiatives to grow market share.

Financial Growth Potential With revenue ranging from one to ten billion dollars and a history of steady growth, BLA's strong financial position suggests capacity for larger procurement contracts and exclusive partnerships, offering sales opportunities for premium products and value-added services.

Sustainability & Innovation BLA’s focus on continuous product improvement and innovation positions it as an ideal partner for companies offering sustainable and technologically advanced marine solutions, opening avenues to support their strategic growth and product differentiation.

BLA Tech Stack

BLA uses 8 technology products and services including Cloudflare CDN, Magento, Element UI, and more. Explore BLA's tech stack below.

  • Cloudflare CDN
    Content Delivery Network
  • Magento
    E-commerce
  • Element UI
    Javascript Frameworks
  • Modernizr
    Javascript Libraries
  • Slick
    Javascript Libraries
  • imagesLoaded
    Javascript Libraries
  • DataTables
    Javascript Libraries
  • prettyPhoto
    Web Tools And Plugins

Media & News

BLA's Email Address Formats

BLA uses at least 1 format(s):
BLA Email FormatsExamplePercentage
First.Last@bla.com.auJohn.Doe@bla.com.au
50%
First.Last@bla.com.auJohn.Doe@bla.com.au
50%

Frequently Asked Questions

Where is BLA's headquarters located?

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BLA's main headquarters is located at 4174 AU. The company has employees across 6 continents, including EuropeOceaniaNorth America.

What is BLA's phone number?

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You can contact BLA's main corporate office by phone at . For more prospecting data, LeadIQ has access to up-to-date and accurate contact information within our platform. Find, capture, and sync contact data to your CRM and sales tools in one click.

What is BLA's stock symbol?

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BLA is a publicly traded company; the company's stock symbol is BX.

What is BLA's official website and social media links?

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BLA's official website is bla.com.au and has social profiles on LinkedIn.

What is BLA's NAICS code?

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BLA's NAICS code is 42 - Wholesale Trade.

How many employees does BLA have currently?

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As of October 2025, BLA has approximately 2.5K employees across 6 continents, including EuropeOceaniaNorth America. Key team members include Ceo: D. F.President: A. M.President: B. L.. Explore BLA's employee directory with LeadIQ.

What industry does BLA belong to?

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BLA operates in the Wholesale industry.

What technology does BLA use?

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BLA's tech stack includes Cloudflare CDNMagentoElement UIModernizrSlickimagesLoadedDataTablesprettyPhoto.

What is BLA's email format?

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BLA's email format typically follows the pattern of First.Last@bla.com.au. Find more BLA email formats with LeadIQ.

When was BLA founded?

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BLA was founded in 1974.

BLA

WholesaleAustralia1001-5000 Employees

BLA has become a market leader within the marine industry throughout Australasia. 

Featuring over 8770 product lines BLA distributes some of the most internationally trusted and respected brands available, such as Humminbird, Minn Kota, Teleflex Marine, SeaStar, BayStar, Quick, Whale and BEP being just a few. In conjunction, BLA designs and manufacture its own range of quality products with a dedicated team, that combined, have over 100 years of experience in marine design, manufacture and on water experience. 

At BLA we measure our success by the satisfaction of our customers. We strive to deliver on promises, and work consistently to provide excellent service. BLA’s products are continually being improved with programs and systems at the forefront of innovation. It is these ideals that have created our leading profile within the industry. 

Since its beginnings in 1974 BLA, Boating's Leading Accessories, has become synonymous with service, quality and a genuine passion for boating and leisure products.

Section iconCompany Overview

Headquarters
4174 AU
Phone number
Website
bla.com.au
Stock Symbol
BX
NAICS Code
42 - Wholesale Trade
Founded
1974
Employees
1001-5000

Section iconFunding & Financials

  • $1B$10B

    BLA's revenue is estimated to be in the range of $1B$10B

Section iconFunding & Financials

  • $1B$10B

    BLA's revenue is estimated to be in the range of $1B$10B

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