What is BLA's NAICS code?

BLA's NAICS code is 42 (Wholesale Trade).

Insights

Broad product ecosystem BLA distributes over 8,770 product lines from internationally trusted brands and designs its own range, indicating opportunities to upsell complementary accessories, branded bundles, and exclusive lines to wholesale customers across Australasia.

Marine industry leadership As a market leader with a long history since 1974 and a strong on-water expertise, there is potential to expand into premium service solutions, maintenance programs, and loyalty offerings for retail partners seeking trusted, high-value marine innovations.

Integrated tech stack Investment in Adobe Creative Cloud, WordPress/Magento/Shopify/WooCommerce, HubSpot and other tools suggests readiness for enhanced digital sales enablement, partner portals, and targeted marketing campaigns to drive channel sales and B2B orders.

Customer-centric growth BLA emphasizes customer satisfaction and continuous product improvement, presenting opportunities to offer value-added services such as extended warranties, training, and on-water product demonstrations to strengthen partner relationships.

Expansion momentum With a robust wholesale footprint and a scalable product catalog, there are sales opportunities in onboarding new regional distributors, regionalizing product assortments, and creating co-branded campaigns with strategic partners to capture additional market share.

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BLA Tech Stack

BLA uses 8 technology products and services including Adobe Creative Cloud, WordPress, Magento, and more. Explore BLA's tech stack below.

Adobe Creative Cloud
Audio, Video, Graphics
WordPress
Content Management System
Magento
E-commerce
Shopify
E-commerce
WooCommerce
E-commerce
Microsoft 365
Email
HubSpot
Marketing Automation
Miro
Team Collaboration

Media & News

BLA's Email Address Formats

BLA uses at least 1 email format:

BLA Email Formats	Example	Percentage
First.Last@bla.com.au	John.Doe@bla.com.au	100%

Frequently Asked Questions

What is BLA's phone number?

You can contact BLA's main corporate office by phone at

+61-7-3907-****

. For more prospecting data, LeadIQ has access to up-to-date and accurate contact information within our platform. Find, capture, and sync contact data to your CRM and sales tools in one click.

What is BLA's stock symbol?

BLA is a publicly traded company; the company's stock symbol is BLX.

What is BLA's official website and social media links?

BLA's official website is bla.com.au and has social profiles on LinkedIn.

How much revenue does BLA generate?

As of August 2026, BLA's annual revenue is estimated to be $1B - $10B.

What is BLA's SIC code and NAICS code?

BLA's SIC code is 4899 - Communications Services, Not Elsewhere Classified and NAICS code is 42 - Wholesale Trade.

How many employees does BLA have currently?

As of August 2026, BLA has approximately 2.5K employees across 6 continents, including Europe, Oceania and North America. Key team members include Chief Executive Officer: L. C., Chief Executive Officer: D. F. and President: H. L. Explore BLA's employee directory with LeadIQ.

What industry does BLA belong to?

BLA operates in the Wholesale industry.

What technology does BLA use?

BLA's tech stack includes Adobe Creative Cloud, WordPress, Magento, Shopify, WooCommerce, Microsoft 365, HubSpot and Miro.

What is BLA's email format?

BLA's email format typically follows the pattern of First.Last@bla.com.au. Find more BLA email formats with LeadIQ.

When was BLA founded?

BLA was founded in 1974.

BLA

Q: What is BLA's official website and social media links?

BLA's official website is bla.com.au. BLA has social profiles on LinkedIn.

Q: How many employees does BLA have currently?

BLA has approximately 2.5K employees.

Q: What technology does BLA use?

BLA's tech stack includes Smartsheet, jQuery Migrate, Google Fonts API, Facebook Pixel, Microsoft.

WholesaleAustralia1001-5000 Employees

BLA operates as a wholesale supplier in the marine industry, offering a broad catalog of over 8,700 product lines. The company distributes established international brands and also designs and manufactures its own range of marine products, backed by a team with extensive on‑water and design experience. Its emphasis is on consistent service and product improvement, aiming to meet customer needs through reliable delivery and ongoing innovation.

Based in Australia, BLA serves the Australasia market and positions itself as a market leader in marine accessories. Founded in 1974, the company highlights a long-standing focus on boating and leisure products, with a commitment to customer satisfaction and steady product development as its core strengths.