Insights

Diverse Product Portfolio BLA offers an extensive range of over 8770 marine products, including trusted international brands and proprietary designs, positioning it as a comprehensive supplier for boaters and marine businesses seeking high-quality, innovative solutions.

Industry Leadership As a market leader in Australasia’s marine sector with a longstanding history since 1974, BLA’s reputation for service, quality, and industry expertise makes it a preferred partner for businesses aiming to enhance their product offerings.

Technological Infrastructure Utilizing advanced e-commerce tools and cloud-based solutions like Magento and CDN services, BLA demonstrates a commitment to seamless online purchasing experiences, which presents opportunities for upselling or bundling value-added digital solutions.

Growth and Innovation BLA's ongoing focus on product improvements and innovation initiatives signals potential openings for collaboration on new marine technology projects or exclusive distribution agreements for cutting-edge products.

Market Alignment With a strong presence in the retail and wholesale marine markets in Australasia, BLA’s deep industry expertise and product diversity create opportunities for strategic partnerships to expand into neighboring markets or enhance existing distribution channels.

BLA Tech Stack

BLA uses 8 technology products and services including Cloudflare CDN, Shopify, Microsoft Dynamics, and more. Explore BLA's tech stack below.

  • Cloudflare CDN
    Content Delivery Network
  • Shopify
    E-commerce
  • Microsoft Dynamics
    Enterprise Resource Planning
  • JSON-LD
    Javascript Frameworks
  • jQuery UI
    Javascript Libraries
  • jQuery
    Javascript Libraries
  • Slick
    Javascript Libraries
  • prettyPhoto
    Web Tools And Plugins

Media & News

BLA's Email Address Formats

BLA uses at least 1 format(s):
BLA Email FormatsExamplePercentage
First.Last@bla.com.auJohn.Doe@bla.com.au
100%

Frequently Asked Questions

Where is BLA's headquarters located?

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BLA's main headquarters is located at 4174 Australia. The company has employees across 6 continents, including EuropeOceaniaNorth America.

What is BLA's phone number?

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You can contact BLA's main corporate office by phone at . For more prospecting data, LeadIQ has access to up-to-date and accurate contact information within our platform. Find, capture, and sync contact data to your CRM and sales tools in one click.

What is BLA's stock symbol?

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BLA is a publicly traded company; the company's stock symbol is BLX.

What is BLA's official website and social media links?

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BLA's official website is bla.com.au and has social profiles on LinkedIn.

What is BLA's SIC code NAICS code?

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BLA's SIC code is 4899 - Communications Services, Not Elsewhere Classified NAICS code is 42 - Wholesale Trade.

How many employees does BLA have currently?

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As of June 2026, BLA has approximately 2.5K employees across 6 continents, including EuropeOceaniaNorth America. Key team members include Ceo: D. F.President: B. L.President: H. L.. Explore BLA's employee directory with LeadIQ.

What industry does BLA belong to?

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BLA operates in the Wholesale industry.

What technology does BLA use?

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BLA's tech stack includes Cloudflare CDNShopifyMicrosoft DynamicsJSON-LDjQuery UIjQuerySlickprettyPhoto.

What is BLA's email format?

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BLA's email format typically follows the pattern of First.Last@bla.com.au. Find more BLA email formats with LeadIQ.

When was BLA founded?

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BLA was founded in 1974.

BLA

WholesaleAustralia1001-5000 Employees

BLA operates as a wholesale supplier in the marine industry, offering a broad catalog of over 8,700 product lines. The company distributes established international brands and also designs and manufactures its own range of marine products, backed by a team with extensive on‑water and design experience. Its emphasis is on consistent service and product improvement, aiming to meet customer needs through reliable delivery and ongoing innovation.

Based in Australia, BLA serves the Australasia market and positions itself as a market leader in marine accessories. Founded in 1974, the company highlights a long-standing focus on boating and leisure products, with a commitment to customer satisfaction and steady product development as its core strengths.

Section iconCompany Overview

Headquarters
4174 Australia
Phone number
Website
bla.com.au
SIC Code
4899 - Communications Services, Not Elsewhere Classified
Stock Symbol
BLX
NAICS Code
42 - Wholesale Trade
Founded
1974
Employees
1001-5000

Section iconFunding & Financials

  • $1B$10B

    BLA's revenue is estimated to be in the range of $1B$10B

Section iconFunding & Financials

  • $1B$10B

    BLA's revenue is estimated to be in the range of $1B$10B

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