Global Brand Recognition Blockbuster, with its highly recognized brand and vast library of media content, has the potential to leverage its global brand recognition to attract new customers and expand its market reach.

Multichannel Presence The multichannel presence of Blockbuster, offering media entertainment through in-store, by-mail, and digital platforms, provides opportunities to engage a diverse range of customers, enhancing sales potential across various channels.

Expansion Opportunities Recent expansions, such as acquiring Hollywood Video and launching new store locations, present opportunities for Blockbuster to further grow its presence, increase sales, and capture additional market share.

Innovative Marketing Campaigns Blockbuster's innovative marketing campaigns, such as the 'Total Access' campaign and launching a Super Bowl ad, demonstrate a commitment to engaging with customers creatively, potentially leading to increased sales and customer loyalty.

Competitive Positioning By being acquired by Amazon and positioning itself among similar entertainment companies like Netflix and Hulu, Blockbuster can capitalize on its competitive positioning to differentiate its offerings, attract new customers, and drive sales growth.