Unique Product Offering CRAVE has established itself as a pioneer in the pleasure jewelry segment, offering iconic and innovative products like the Vesper vibrator necklace. This distinctive product range can be positioned as a luxury gift item, catering to individuals seeking unique and intimate gifts.

Focus on Craftsmanship The company's devotion to quality and craftsmanship is a key selling point. Highlighting the meticulous attention to detail in design, materials, and finish can appeal to consumers looking for premium and exquisite goods, presenting a premium pricing opportunity.

Innovative Technology Integration With a tech stack including Google Analytics, React, and Cloudflare, CRAVE demonstrates a commitment to leveraging technology for enhancing customer experience. Positioning the products as a blend of innovative design and technological sophistication can attract tech-savvy consumers.

Market Positioning Compared to similar companies in the luxury goods and jewelry industry, CRAVE's moderate revenue places it in a competitive yet scalable position. Targeting consumers seeking exclusivity and quality within a mid-range price bracket can capitalize on this market positioning.

Sustainable Production Focus The company's emphasis on overseeing the manufacturing process across its global supply chain and final quality control at its San Francisco micro-factory aligns with the current consumer trend towards sustainable and ethically produced goods. Highlighting this aspect can appeal to eco-conscious consumers seeking ethically sourced products.