Diverse Media Platform BlogHer operates as a prominent online audio and video media platform focused on empowering women entrepreneurs and content creators, offering opportunities for targeted advertising and branded content collaborations.
Growing Community Engagement With recent initiatives like local Reach Out Tours and digital series about bloggers, BlogHer demonstrates active efforts to increase regional and online user engagement, opening avenues for sponsorship and partnership deals.
Expanding Workforce The company's significant hiring surge in 2020, adding nearly 10,000 employees, suggests a major expansion phase that could benefit from vendor relationships in HR, technology, and professional services.
Tech-Driven Strategy Utilizing a robust tech stack including ad management and analytics tools like DoubleClick, Nginx, and New Relic, BlogHer emphasizes its focus on data-driven advertising and content delivery, presenting opportunities for innovative ad tech solutions.
Financial Potential Although currently generating up to $10 million in revenue with recent funding of $7 million, BlogHer shows potential for growth and increased market share, making it a strategic target for partnerships aimed at scaling digital media and content monetization.