Bloomington Brands LLC
ManufacturingIndiana, United States2-10 Employees
Bloomington Brands LLC, established in 2003 and based in Bloomington, Indiana, operates in manufacturing as a marketing-focused partner for a branded product line. It collaborates with The Scotts Miracle-Gro Company, which owns the Osmocote Plant Food trademark and provides core operations such as R&D, purchasing, manufacturing, inventory control, sales, and order fulfillment. Bloomington Brands handles the marketing side—brand strategy, consumer communications, trade and promotional activities, and decisions on sizing, pricing, formulation, packaging, and trade dress—while Scotts retains the trademark and manufacturing duties. The program serves resident business school students at the Kelley School of Business, offering a real-world marketing experience over one academic year through projects like SKU development or display units and sweepstakes management. Students are mentored by Bob Stohler, a former Scotts executive, and participants have moved on to roles at major consumer goods companies.