Caribbean Expansion Blue Diamond is expanding beyond Cuba into Jamaica with new properties including a luxury adults-only concept, signaling growth in Caribbean destinations. This creates opportunities to propose multi-property operations support, centralized distribution and procurement, and integrated revenue management across resorts, plus IT security and compliance for cross-border operations.

Growth Partnerships Recent collaborations with Sunwing and strong show at industry events suggest openness to wholesalers and tour operators. Leverage this to offer channel management, dynamic packaging, CRM integration, and marketing automation to scale partner programs and joint promotions.

SAP Focus With an established SAP SuccessFactors and SAP ERP footprint, there is an opportunity to deepen SAP-based modernization, including cloud ERP enhancements, data analytics, and seamless integration with PMS and POS for unified finance, HR, and guest services.

Midmarket Needs As a lean, privately held operator, they benefit from scalable hospitality tech that fits mid-market needs, such as affordable property management systems, revenue management, distribution, and procurement platforms that integrate with existing SAP stack.

Talent and Experience A lean team plus growth plans indicate demand for talent management and training improvements via HR tech, onboarding, and performance management to attract hospitality professionals in Caribbean markets and support rapid expansion.