Insights

Strong Market Presence With over 90 boutiques across Australia and New Zealand, Blue Illusion has established a substantial retail footprint, offering numerous touchpoints for targeted sales campaigns and partnerships.

Fashion-Forward Brand The company's focus on quality, individuality, and timeless fashion positions it as an attractive partner for premium brands seeking to reach a modern, style-conscious female demographic.

Innovation & Technology Utilizing advanced tech stacks including Azure, AppNexus, and analytics tools like Amplitude, Blue Illusion demonstrates a commitment to digital engagement, creating opportunities for data-driven marketing collaborations.

Financial Scale With revenue estimated between $100 million and $1 billion, Blue Illusion presents a significant revenue base that can support high-value partnerships and expansion initiatives across multiple channels.

Customer-Centric Ethos Rooted in celebrating women's spirit and lifestyle, there is scope for developing personalized and community-focused offers that resonate deeply with their core customer values.

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Blue Illusion Tech Stack

Blue Illusion uses 8 technology products and services including The Trade Desk, Amplitude, Cloudflare CDN, and more. Explore Blue Illusion's tech stack below.

The Trade Desk
Advertising
Amplitude
Analytics
Cloudflare CDN
Content Delivery Network
Oracle
Enterprise
Preact
Javascript Libraries
Priority Hints
Performance
JavaScript
Programming Languages
Vimeo
Video Players

Media & News

Blue Illusion's Email Address Formats

Blue Illusion uses at least 1 format(s):

Blue Illusion Email Formats	Example	Percentage
Last@blueillusion.com	Doe@blueillusion.com	54%
First@blueillusion.com	John@blueillusion.com	28%
First.Last@blueillusion.com	John.Doe@blueillusion.com	16%
First.Middle@blueillusion.com	John.Michael@blueillusion.com	2%

Frequently Asked Questions

Where is Blue Illusion's headquarters located?

Blue Illusion's main headquarters is located at 2-8 Inkerman Grv, Melbourne, VIC 3182, AU. The company has employees across 3 continents, including OceaniaEuropeNorth America.

What is Blue Illusion's phone number?

You can contact Blue Illusion's main corporate office by phone at

+1-408-551-****

. For more prospecting data, LeadIQ has access to up-to-date and accurate contact information within our platform. Find, capture, and sync contact data to your CRM and sales tools in one click.

What is Blue Illusion's official website and social media links?

Blue Illusion's official website is blueillusion.com and has social profiles on LinkedIn.

What is Blue Illusion's NAICS code?

Blue Illusion's NAICS code is 44-45 - Retail Trade.

How many employees does Blue Illusion have currently?

As of October 2025, Blue Illusion has approximately 501 employees across 3 continents, including OceaniaEuropeNorth America. Key team members include CEO: D. G.Chief Operating Officer: S. B.Head Of People And Culture: T. H.. Explore Blue Illusion's employee directory with LeadIQ.

What industry does Blue Illusion belong to?

Blue Illusion operates in the Retail industry.

What technology does Blue Illusion use?

Blue Illusion's tech stack includes The Trade DeskAmplitudeCloudflare CDNOraclePreactPriority HintsJavaScriptVimeo.

What is Blue Illusion's email format?

Blue Illusion's email format typically follows the pattern of Last@blueillusion.com. Find more Blue Illusion email formats with LeadIQ.

When was Blue Illusion founded?

Blue Illusion was founded in 1998.

Blue Illusion

Q: What is Blue Illusion's official website and social media links?

Blue Illusion's official website is blueillusion.com. Blue Illusion has social profiles on LinkedIn.

Q: How many employees does Blue Illusion have currently?

Blue Illusion has approximately 501 employees.

Q: What technology does Blue Illusion use?

Blue Illusion's tech stack includes Linux, Klaviyo, Vimeo, Emotion, Facebook Pixel.

RetailAustralia501-1000 Employees

Blue Illusion is a French inspired brand dedicated to the modern woman's pursuit of curated personal style.

Founded by Donna & Danny Guest over 35 years ago in Melbourne, Victoria, their dream was to create a brand that celebrated the spirit of women, their passion for life and generosity of heart. Today, we have over 90 boutiques in Australia & New Zealand still guided by this ethos, under the pillars Fashion, Lifestyle & Community.

With an unwavering commitment to quality & individuality, we create fashion-forward classics designed to stand the test of time and help you embrace 'Joie de Vivre' every day.