Insights

Brand Loyalty Blue Illusion's strong presence with over 90 stores across Australia and New Zealand demonstrates a loyal customer base rooted in timeless fashion and a community-focused experience, presenting opportunities for personalized marketing and customer engagement initiatives.

Premium Market Position With an estimated revenue between 10 and 25 million dollars and a focus on French-inspired elegance, Blue Illusion appeals to women seeking high-quality, timeless apparel, indicating potential for premium product collaborations and targeted luxury fashion campaigns.

Digital Engagement The company's adoption of advanced digital tools such as The Trade Desk and Amplitude suggests an openness to data-driven marketing, creating opportunities to optimize customer targeting, enhance online shopping experiences, and increase conversion rates.

Growth Potential As a growing lifestyle brand rooted in experience and community, Blue Illusion may seek expansion in e-commerce channels or new markets, offering sales prospects for digital solutions, logistics support, and retail technology enhancements.

Competitive Landscape Operating alongside brands like Seed Heritage and Morrison indicates competitive positioning in the mid-range retail sector for women’s fashion, presenting opportunities for sales partnerships in customer loyalty programs, in-store technology, and personalized marketing tools.

Similar companies to Blue Illusion

Blue Illusion Tech Stack

Blue Illusion uses 8 technology products and services including The Trade Desk, Amplitude, Cloudflare CDN, and more. Explore Blue Illusion's tech stack below.

The Trade Desk
Advertising
Amplitude
Analytics
Cloudflare CDN
Content Delivery Network
Oracle
Enterprise
Preact
Javascript Libraries
Priority Hints
Performance
JavaScript
Programming Languages
Vimeo
Video Players

Media & News

Blue Illusion's Email Address Formats

Blue Illusion uses at least 1 format(s):

Blue Illusion Email Formats	Example	Percentage
Last@blueillusion.com	Doe@blueillusion.com	53%
First@blueillusion.com	John@blueillusion.com	27%
First.Last@blueillusion.com	John.Doe@blueillusion.com	18%
First.Middle@blueillusion.com	John.Michael@blueillusion.com	2%

Frequently Asked Questions

Where is Blue Illusion's headquarters located?

Blue Illusion's main headquarters is located at 2-8 Inkerman Grove Melbourne, Victoria 3182 Australia. The company has employees across 3 continents, including OceaniaEuropeNorth America.

What is Blue Illusion's phone number?

You can contact Blue Illusion's main corporate office by phone at

+1-408-551-****

. For more prospecting data, LeadIQ has access to up-to-date and accurate contact information within our platform. Find, capture, and sync contact data to your CRM and sales tools in one click.

What is Blue Illusion's official website and social media links?

Blue Illusion's official website is blueillusion.com and has social profiles on LinkedIn.

What is Blue Illusion's SIC code NAICS code?

Blue Illusion's SIC code is 5621 - Women's Clothing Stores NAICS code is 44-45 - Retail Trade.

How many employees does Blue Illusion have currently?

As of February 2026, Blue Illusion has approximately 181 employees across 3 continents, including OceaniaEuropeNorth America. Key team members include CEO: D. G.Chief Operating Officer: S. B.Head Of People And Culture: T. H.. Explore Blue Illusion's employee directory with LeadIQ.

What industry does Blue Illusion belong to?

Blue Illusion operates in the Retail industry.

What technology does Blue Illusion use?

Blue Illusion's tech stack includes The Trade DeskAmplitudeCloudflare CDNOraclePreactPriority HintsJavaScriptVimeo.

What is Blue Illusion's email format?

Blue Illusion's email format typically follows the pattern of Last@blueillusion.com. Find more Blue Illusion email formats with LeadIQ.

When was Blue Illusion founded?

Blue Illusion was founded in 1998.

Blue Illusion

Q: What is Blue Illusion's official website and social media links?

Blue Illusion's official website is blueillusion.com. Blue Illusion has social profiles on LinkedIn.

Q: How many employees does Blue Illusion have currently?

Blue Illusion has approximately 181 employees.

Q: What technology does Blue Illusion use?

Blue Illusion's tech stack includes Linux, Klaviyo, Vimeo, Emotion, Facebook Pixel.

RetailVictoria, Australia51-200 Employees

FAMILY, FASHION & JOIE DE VIVRE 

What started as a boutique in Melbourne in 1998 has grown into a beloved  lifestyle brand with over 90 stores across Australia and New Zealand. 

Its essence has never changed. 

Rooted in the elegance of French style and the warmth of community, Blue Illusion is devoted to enriching women’s lives through timeless design, heartfelt experiences, and a celebration  of joie de vivre that runs through everything we do. 

At its core, Blue Illusion exists to uplift, to help women feel seen, supported, and beautifully themselves at every stage of life. With purpose woven into every detail, and generosity stitched into its legacy,  this is a brand powered by people, passion, and a deeply personal story. 

This is our Legacy. This is our Future. Welcome to Blue Illusion.