What is Blue Illusion's NAICS code?

Blue Illusion's NAICS code is 44-45 (Retail Trade).

Insights

Expansion Potential Blue Illusion operates over 90 stores across Australia and New Zealand with a mid-size employee base, indicating scale and regional reach. This suggests opportunities for wholesale collaborations, exclusive ranges, or joint marketing campaigns with retailers in missing territories or adjacent markets.

Brand Positioning The brand emphasizes French-inspired elegance, timeless design, and a community-driven experience. Sales opportunities exist in co-branded collections, pop-up experiences, or loyalty programs that leverage the brand’s storytelling to attract premium shoppers seeking lifestyle and fashion synergy.

Digital & Tech Readiness Tech stack includes Meta Ads Manager and Google Analytics Enhanced eCommerce, indicating data-driven marketing and digital sales capabilities. Potential for partnerships around digital marketing services, loyalty tech integrations, and enhanced online merchandising or attribution collaborations.

Financial Footprint Revenue is in the $10M-$25M range with 51-200 employees, signaling a solid mid-market profile. This presents opportunities for scalable partnerships, wholesale accounts, or collaboration on distribution channels that can uplift revenue without requiring large capital commitments.

Targeted Growth Paths Comparable peers show mid-to-high revenue bands and large brand footprints. Blue Illusion could benefit from co-marketing with complementary brands, limited-edition capsule lines, or shared ecosystem initiatives aimed at expanding customer lifetime value and cross-sell potential within its existing customer base.

Similar companies to Blue Illusion

Blue Illusion Tech Stack

Blue Illusion uses 8 technology products and services including Meta Ads Manager, Google Analytics Enhanced eCommerce, Adobe Premiere Pro, and more. Explore Blue Illusion's tech stack below.

Meta Ads Manager
Advertising
Google Analytics Enhanced eCommerce
Analytics
Adobe Premiere Pro
Audio, Video, Graphics
Microsoft PowerPoint
Editors
dc.js
Javascript Graphics
Apple Pay
Payment Processing
Linux
Programming Languages
Adobe Creative Suite
Visualisation Software

Blue Illusion's Email Address Formats

Blue Illusion uses at least 1 format(s):

Blue Illusion Email Formats	Example	Percentage
Last@blueillusion.com	Doe@blueillusion.com	51%
First@blueillusion.com	John@blueillusion.com	27%
First.Last@blueillusion.com	John.Doe@blueillusion.com	20%
First.Middle@blueillusion.com	John.Michael@blueillusion.com	2%

Frequently Asked Questions

What is Blue Illusion's phone number?

You can contact Blue Illusion's main corporate office by phone at

+1-408-551-****

. For more prospecting data, LeadIQ has access to up-to-date and accurate contact information within our platform. Find, capture, and sync contact data to your CRM and sales tools in one click.

What is Blue Illusion's official website and social media links?

Blue Illusion's official website is blueillusion.com and has social profiles on LinkedIn.

How much revenue does Blue Illusion generate?

As of July 2026, Blue Illusion's annual revenue is estimated to be $10M - $25M.

What is Blue Illusion's SIC code NAICS code?

Blue Illusion's SIC code is 5621 - Women's Clothing Stores NAICS code is 44-45 - Retail Trade.

How many employees does Blue Illusion have currently?

As of July 2026, Blue Illusion has approximately 183 employees across 3 continents, including OceaniaEuropeNorth America. Key team members include CEO: D. G.Chief Financial Officer: T. S.Chief Operating Officer: S. B.. Explore Blue Illusion's employee directory with LeadIQ.

What industry does Blue Illusion belong to?

Blue Illusion operates in the Retail industry.

What technology does Blue Illusion use?

Blue Illusion's tech stack includes Meta Ads ManagerGoogle Analytics Enhanced eCommerceAdobe Premiere ProMicrosoft PowerPointdc.jsApple PayLinuxAdobe Creative Suite.

What is Blue Illusion's email format?

Blue Illusion's email format typically follows the pattern of Last@blueillusion.com. Find more Blue Illusion email formats with LeadIQ.

When was Blue Illusion founded?

Blue Illusion was founded in 1998.

Blue Illusion

Q: What is Blue Illusion's official website and social media links?

Blue Illusion's official website is blueillusion.com. Blue Illusion has social profiles on LinkedIn.

Q: How many employees does Blue Illusion have currently?

Blue Illusion has approximately 183 employees.

Q: What technology does Blue Illusion use?

Blue Illusion's tech stack includes Drupal, Emotion, cdnjs, Priority Hints, Google Fonts API.

RetailVictoria, Australia51-200 Employees

Blue Illusion is a Melbourne-based retail fashion brand that started as a boutique in 1998. It has grown into a lifestyle label with more than 90 stores across Australia and New Zealand. The company draws on French-inspired style and a sense of community to guide its design and the experiences it provides customers.

Its offerings are aimed at women seeking timeless, refined pieces that support them at different life stages, with a focus on thoughtful service. Its position sits in the retail fashion space as a brand that blends design with community and experience. Based in Melbourne, Victoria, the company maintains a mid-sized workforce and continues to expand its footprint across Australia and New Zealand.