Insights

Expanding Retail footprint Birkenstock is planning to significantly increase its store presence by 2028, providing a strong opportunity to develop partnerships with local suppliers, retail technology providers, and logistics services to support their growth initiatives.

Premium Market Position With a focus on foot health, orthopedics, and high-quality craftsmanship, Birkenstock appeals to health-conscious and premium consumers, offering sales opportunities in medical retail, wellness, and lifestyle sectors.

Digital Transformation Utilizing advanced tech stacks such as SAP Analytics Cloud, AWS, and QlikView, Birkenstock is open to innovative digital solutions including data analytics, inventory management, and e-commerce optimization, paving the way for technology vendors to collaborate.

Financial Growth Potential Recent analyst ratings and expected earnings growth indicate a positive financial trajectory, making Birkenstock a compelling partner for financial services, investment products, and business development initiatives.

Global Brand Reach With products sold in over 100 countries and a strong heritage rooted in Germany, there are extensive opportunities to support their international expansion through regional marketing, distribution channels, and localized customer engagement solutions.

BIRKENSTOCK Tech Stack

BIRKENSTOCK uses 8 technology products and services including QlikView, Amazon Web Services, Microsoft 365, and more. Explore BIRKENSTOCK's tech stack below.

  • QlikView
    Business Intelligence
  • Amazon Web Services
    Cloud Hosting
  • Microsoft 365
    Email
  • SAP ERP
    Enterprise Resource Planning
  • Cognex
    Logistics
  • macOS
    Operating Systems & Computing Languages
  • Sistrix
    Search Marketing
  • SAP Analytics Cloud
    Software As A Service

Media & News

BIRKENSTOCK's Email Address Formats

BIRKENSTOCK uses at least 1 format(s):
BIRKENSTOCK Email FormatsExamplePercentage
FLast@birkenstock-group.comJDoe@birkenstock-group.com
85%
First.Last@birkenstock-group.comJohn.Doe@birkenstock-group.com
14%
FirstLast@birkenstock-group.comJohnDoe@birkenstock-group.com
1%

Frequently Asked Questions

Where is BIRKENSTOCK's headquarters located?

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BIRKENSTOCK's main headquarters is located at Linz am Rhein, Rhineland-palatinate 53545 Germany. The company has employees across 6 continents, including EuropeNorth AmericaAsia.

What is BIRKENSTOCK's stock symbol?

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BIRKENSTOCK is a publicly traded company; the company's stock symbol is BIRK.

What is BIRKENSTOCK's official website and social media links?

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BIRKENSTOCK's official website is birkenstock-group.com and has social profiles on LinkedInCrunchbase.

How much revenue does BIRKENSTOCK generate?

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As of February 2026, BIRKENSTOCK's annual revenue is estimated to be $5B.

What is BIRKENSTOCK's NAICS code?

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BIRKENSTOCK's NAICS code is 448 - Clothing and Clothing Accessories Stores.

How many employees does BIRKENSTOCK have currently?

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As of February 2026, BIRKENSTOCK has approximately 2.3K employees across 6 continents, including EuropeNorth AmericaAsia. Key team members include Ceo: B. K.Cfo: I. K.Cso: K. B.. Explore BIRKENSTOCK's employee directory with LeadIQ.

What industry does BIRKENSTOCK belong to?

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BIRKENSTOCK operates in the Retail Apparel and Fashion industry.

What technology does BIRKENSTOCK use?

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BIRKENSTOCK's tech stack includes QlikViewAmazon Web ServicesMicrosoft 365SAP ERPCognexmacOSSistrixSAP Analytics Cloud.

What is BIRKENSTOCK's email format?

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BIRKENSTOCK's email format typically follows the pattern of FLast@birkenstock-group.com. Find more BIRKENSTOCK email formats with LeadIQ.

When was BIRKENSTOCK founded?

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BIRKENSTOCK was founded in 1774.

BIRKENSTOCK

Retail Apparel and FashionRhineland-palatinate, Germany1001-5000 Employees

BIRKENSTOCK is the inventor of the footbed and is committed to a clear purpose: foot health. The company's shoemaking tradition can be traced back to 1774. Deeply rooted in orthopedics, the brand stands for superior functionality, the commitment to craftsmanship, uncompromising quality and the promise of an ultimate product experience. The brand transfers this concept of well-being to shoes, sleep systems and natural cosmetics to help make the lives of our customers richer and better.

With 6,200+ employees worldwide, this traditional, sixth-generation family-run business is also one of the German footwear industry’s biggest employers. Manufactured in Germany, BIRKENSTOCK products are sold in more than 100 countries globally.

Section iconCompany Overview

Headquarters
Linz am Rhein, Rhineland-palatinate 53545 Germany
Stock Symbol
BIRK
NAICS Code
448 - Clothing and Clothing Accessories Stores
Founded
1774
Employees
1001-5000

Section iconFunding & Financials

  • $250M$500M

    BIRKENSTOCK's revenue is estimated to be in the range of $250M$500M

Section iconFunding & Financials

  • $250M$500M

    BIRKENSTOCK's revenue is estimated to be in the range of $250M$500M

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