Insights

Global Expansion With products sold in over 100 countries, there is potential to further expand presence in emerging markets and regions where demand for comfort-focused footwear is increasing.

Competitive Edge BIRKENSTOCK's high-end lifestyle positioning provides a unique competitive edge that is difficult for competitors to replicate, offering an opportunity to target premium market segments.

Financial Performance Despite recent stock price fluctuations, Birkenstock's robust financial performance, with a reported revenue of $1B, indicates a strong market presence and potential for growth.

Customer Segmentation Segmenting customers based on the appeal of the foot health concept could help target specific demographics seeking functional and comfortable footwear solutions.

E-commerce Optimization Leveraging technology such as QlikView and AngularJS can enhance the online shopping experience, driving sales and customer loyalty through personalized recommendations and seamless transactions.

BIRKENSTOCK Tech Stack

BIRKENSTOCK uses 8 technology products and services including QlikView, TYPO3, Google Font API, and more. Explore BIRKENSTOCK's tech stack below.

  • QlikView
    Business Intelligence
  • TYPO3
    Content Management System
  • Google Font API
    Font Scripts
  • AngularJS
    Javascript Frameworks
  • Ubuntu
    Operating Systems
  • HTML
    Programming Languages
  • Microsoft Exchange
    Storage
  • Concur
    Travel And Expense Management

Media & News

BIRKENSTOCK's Email Address Formats

BIRKENSTOCK uses at least 1 format(s):
BIRKENSTOCK Email FormatsExamplePercentage
FLast@birkenstock-group.comJDoe@birkenstock-group.com
87%
First.Last@birkenstock-group.comJohn.Doe@birkenstock-group.com
12%
LFirst@birkenstock-group.comDJohn@birkenstock-group.com
1%

Frequently Asked Questions

Where is BIRKENSTOCK's headquarters located?

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BIRKENSTOCK's main headquarters is located at Burg Ockenfels Linz am Rhein, Rhineland-Palatinate 53545 DE. The company has employees across 6 continents, including EuropeNorth AmericaAsia.

What is BIRKENSTOCK's stock symbol?

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BIRKENSTOCK is a publicly traded company; the company's stock symbol is BIRK.

What is BIRKENSTOCK's official website and social media links?

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BIRKENSTOCK's official website is birkenstock-group.com and has social profiles on LinkedIn.

How much revenue does BIRKENSTOCK generate?

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As of October 2024, BIRKENSTOCK's annual revenue reached $5B.

What is BIRKENSTOCK's NAICS code?

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BIRKENSTOCK's NAICS code is 448 - Clothing and Clothing Accessories Stores.

How many employees does BIRKENSTOCK have currently?

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As of October 2024, BIRKENSTOCK has approximately 5K employees across 6 continents, including EuropeNorth AmericaAsia. Key team members include CPO - Chief Program Officer: R. H.Chief Product Officer: M. B.Chief Information Officer: M. V. B.. Explore BIRKENSTOCK's employee directory with LeadIQ.

What industry does BIRKENSTOCK belong to?

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BIRKENSTOCK operates in the Retail Apparel and Fashion industry.

What technology does BIRKENSTOCK use?

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BIRKENSTOCK's tech stack includes QlikViewTYPO3Google Font APIAngularJSUbuntuHTMLMicrosoft ExchangeConcur.

What is BIRKENSTOCK's email format?

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BIRKENSTOCK's email format typically follows the pattern of . Find more BIRKENSTOCK email formats with LeadIQ.

When was BIRKENSTOCK founded?

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BIRKENSTOCK was founded in 1774.
BIRKENSTOCK

BIRKENSTOCK

Retail Apparel and FashionRhineland-Palatinate, Germany5001-10000 Employees

BIRKENSTOCK is the inventor of the footbed and is committed to a clear purpose: foot health. The company's shoemaking tradition can be traced back to 1774. Deeply rooted in orthopedics, the brand stands for superior functionality, the commitment to craftsmanship, uncompromising quality and the promise of an ultimate product experience. The brand transfers this concept of well-being to shoes, sleep systems and natural cosmetics to help make the lives of our customers richer and better.

With 6,200+ employees worldwide, this traditional, sixth-generation family-run business is also one of the German footwear industry’s biggest employers. Manufactured in Germany, BIRKENSTOCK products are sold in more than 100 countries globally.

Section iconCompany Overview

Headquarters
Burg Ockenfels Linz am Rhein, Rhineland-Palatinate 53545 DE
Stock Symbol
BIRK
NAICS Code
448 - Clothing and Clothing Accessories Stores
Founded
1774
Employees
5001-10000

Section iconFunding & Financials

  • $1B

    BIRKENSTOCK's revenue is in the range of $1B

Section iconFunding & Financials

  • $1B

    BIRKENSTOCK's revenue is in the range of $1B

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