Insights

Global Expansion Opportunities Recent openings in Boston, Shanghai, and the UK highlight Birkenstock's active international expansion. Business development efforts can focus on forming partnerships and retail placements in emerging markets and high-growth regions to capitalize on increasing demand for footwear and wellness-oriented products.

Luxury and Lifestyle Collaborations Collaborations with premium brands like BEAMS and PURE YOGA demonstrate Birkenstock's appeal within lifestyle and wellness sectors. Sales teams could explore strategic alliances with health, fitness, and luxury retail channels to expand market reach.

Product Innovation and Customization The launch of the Bone Pattern Zürich model suggests a focus on stylish, limited-edition designs. There are opportunities to develop exclusive or seasonal collections for specialty stores and online platforms to attract fashion-forward consumers.

Market Position and Revenue With a revenue range of 250 to 500 million dollars and strong brand recognition rooted in foot health and quality, Birkenstock presents a lucrative opportunity for distributors and retailers seeking dependable, health-conscious footwear brands in multiple regions.

BIRKENSTOCK DIGITAL GMBH Tech Stack

BIRKENSTOCK DIGITAL GMBH uses 8 technology products and services including Google Ads, BPMN, SAP ERP Central Component (ECC), and more. Explore BIRKENSTOCK DIGITAL GMBH's tech stack below.

  • Google Ads
    Advertising
  • BPMN
    Business Process Management
  • SAP ERP Central Component (ECC)
    Enterprise Resource Planning
  • Font Awesome
    Font Scripts
  • SuccessFactors
    Human Resource Management System
  • Video.js
    Javascript Libraries
  • iOS
    Programming Languages
  • Python
    Programming Languages

BIRKENSTOCK DIGITAL GMBH's Email Address Formats

BIRKENSTOCK DIGITAL GMBH uses at least 1 format(s):
BIRKENSTOCK DIGITAL GMBH Email FormatsExamplePercentage
FLast@birkenstock-group.comJDoe@birkenstock-group.com
85%
First.Last@birkenstock-group.comJohn.Doe@birkenstock-group.com
14%
LFirst@birkenstock-group.comDJohn@birkenstock-group.com
1%

Frequently Asked Questions

What is BIRKENSTOCK DIGITAL GMBH's stock symbol?

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BIRKENSTOCK DIGITAL GMBH is a publicly traded company; the company's stock symbol is BIRK.

What is BIRKENSTOCK DIGITAL GMBH's official website and social media links?

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BIRKENSTOCK DIGITAL GMBH's official website is birkenstock-group.com and has social profiles on LinkedInCrunchbase.

How much revenue does BIRKENSTOCK DIGITAL GMBH generate?

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As of December 2025, BIRKENSTOCK DIGITAL GMBH's annual revenue is estimated to be $5B.

What is BIRKENSTOCK DIGITAL GMBH's NAICS code?

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BIRKENSTOCK DIGITAL GMBH's NAICS code is 448 - Clothing and Clothing Accessories Stores.

How many employees does BIRKENSTOCK DIGITAL GMBH have currently?

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As of December 2025, BIRKENSTOCK DIGITAL GMBH has approximately 5K employees across 6 continents, including EuropeNorth AmericaAsia. Key team members include Ceo: B. K.Cfo: I. K.Cso: K. B.. Explore BIRKENSTOCK DIGITAL GMBH's employee directory with LeadIQ.

What industry does BIRKENSTOCK DIGITAL GMBH belong to?

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BIRKENSTOCK DIGITAL GMBH operates in the Retail Apparel and Fashion industry.

What technology does BIRKENSTOCK DIGITAL GMBH use?

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BIRKENSTOCK DIGITAL GMBH's tech stack includes Google AdsBPMNSAP ERP Central Component (ECC)Font AwesomeSuccessFactorsVideo.jsiOSPython.

What is BIRKENSTOCK DIGITAL GMBH's email format?

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BIRKENSTOCK DIGITAL GMBH's email format typically follows the pattern of FLast@birkenstock-group.com. Find more BIRKENSTOCK DIGITAL GMBH email formats with LeadIQ.

When was BIRKENSTOCK DIGITAL GMBH founded?

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BIRKENSTOCK DIGITAL GMBH was founded in 1774.

BIRKENSTOCK DIGITAL GMBH

Retail Apparel and FashionRhineland-palatinate, Germany5001-10000 Employees

BIRKENSTOCK is the inventor of the footbed and is committed to a clear purpose: foot health. The company's shoemaking tradition can be traced back to 1774. Deeply rooted in orthopedics, the brand stands for superior functionality, the commitment to craftsmanship, uncompromising quality and the promise of an ultimate product experience. The brand transfers this concept of well-being to shoes, sleep systems and natural cosmetics to help make the lives of our customers richer and better.

With 6,200+ employees worldwide, this traditional, sixth-generation family-run business is also one of the German footwear industry’s biggest employers. Manufactured in Germany, BIRKENSTOCK products are sold in more than 100 countries globally.

Section iconCompany Overview

Stock Symbol
BIRK
NAICS Code
448 - Clothing and Clothing Accessories Stores
Founded
1774
Employees
5001-10000

Section iconFunding & Financials

  • $250M$500M

    BIRKENSTOCK DIGITAL GMBH's revenue is estimated to be in the range of $250M$500M

Section iconFunding & Financials

  • $250M$500M

    BIRKENSTOCK DIGITAL GMBH's revenue is estimated to be in the range of $250M$500M

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