Growth Potential Despite recent closure of the Lincoln location, Blue Moon Fitness continues to operate successfully in Nebraska and Michigan with estimated revenues between 10 million and 25 million dollars, indicating ongoing growth opportunities in these markets.

Market Position Positioned as an affordable and welcoming fitness club, Blue Moon Fitness targets casual exercisers and emphasizes a friendly, inclusive environment, making it a viable partner for outreach to demographically diverse and budget-conscious consumers.

Digital Engagement The company's use of advanced online tools like CallRail, Yoast SEO, and Gravity Forms suggests a focus on digital marketing and lead generation, providing multiple touchpoints for sales engagement and customer outreach.

Competitive Landscape With competitors like Planet Fitness and Anytime Fitness having large workforces and substantial revenues, opportunities exist to differentiate Blue Moon Fitness through personalized services or targeted marketing campaigns to attract new members.

Expansion Opportunities The company’s regional focus and recent operational changes indicate potential for strategic expansion or diversification, especially by leveraging its friendly brand ethos and affordable pricing to attract new markets or enhance current facilities.