FitPerks Membership Program 24 Hour Fitness recently launched FitPerks, a membership program where members can earn points for activities like classes, coaching, and app check-ins. This presents an opportunity to promote FitPerks to potential customers as a unique and engaging way to incentivize fitness goals.

Expanding Club Locations With recent openings in Roseville, California and partnerships with sports clubs like San Diego Wave Fútbol Club and Playworks, 24 Hour Fitness is expanding its presence. Identifying areas with growing populations, such as emerging urban centers, for potential new club locations could capitalize on this momentum.

Real Estate Head Appointment Peter Morgan's appointment as head of real estate signals a focus on strategic property decisions. Leveraging this insight to target commercial real estate companies, developers, and property managers could lead to partnerships for future club sites and strengthen the company's expansion strategy.

Partnership with Angel City FC Collaborating with Angel City FC showcases 24 Hour Fitness's commitment to community engagement. This presents an opportunity to approach sports organizations, youth clubs, and recreational leagues to establish partnerships that enhance mutual branding and promote fitness initiatives.

Digital Offerings and App Development 24 Hour Fitness offers a variety of digital services through the 24GO® app, indicating a technological focus. Initiating outreach to tech companies specializing in fitness apps, wearable devices, and virtual training solutions could lead to potential collaborations to enhance the digital fitness experience.