Insights

Market Leadership Blue Nile is a leading online retailer of certified diamonds and fine jewelry, recognized consistently as a top online jeweler and a trusted destination for engagement rings. This strong position indicates opportunities to collaborate on premium product placements, exclusive collections, and personalized marketing campaigns targeting engaged couples and jewelry buyers.

Product Innovation Recent launches like The Eclipse Collection and the limited edition Ten collection reflect Blue Nile's focus on innovative, trend-driven offerings. Sales efforts can explore partnerships around new collection promotions, special events, and seasonal marketing tailored to their product innovation cycle.

Digital Engagement Blue Nile's impressive technology stack and customer-centric culture suggest a high level of digital market expertise and readiness for advanced online campaigns. There are opportunities to enhance their customer experience further through personalized content, virtual try-ons, or targeted advertising strategies.

Growth and Expansion Despite recent staff reductions, Blue Nile remains a prominent player with significant revenue and continuing recognition in the industry. Business development efforts could focus on offering scalable solutions for growth, such as supply chain enhancements, customer loyalty programs, or technology integrations to sustain their market expansion.

Strategic Partnerships Blue Nile’s collaboration with firms like Cresta and recent recognition for online engagement highlight an openness to strategic partnerships that improve customer experience and sales. Opportunities exist for joint marketing, technology integrations, or customer service enhancements to deepen their market penetration and operational efficiency.

Blue Nile Tech Stack

Blue Nile uses 8 technology products and services including Amazon S3, Freshworks Freshdesk, Handlebars, and more. Explore Blue Nile's tech stack below.

  • Amazon S3
    Content Delivery Network
  • Freshworks Freshdesk
    Help Desk Software
  • Handlebars
    Javascript Frameworks
  • D3.js
    Javascript Graphics
  • Freshchat
    Live Chat
  • Emarsys
    Marketing Automation
  • SAP Maintenance, Repair, and Overhaul
    Operations
  • James
    Predictive Analytics

Blue Nile's Email Address Formats

Blue Nile uses at least 1 format(s):
Blue Nile Email FormatsExamplePercentage
First.Last@bluenile.comJohn.Doe@bluenile.com
71%
FirstL@bluenile.comJohnD@bluenile.com
23%
FLast@bluenile.comJDoe@bluenile.com
4%
Fir.Last@bluenile.comJoh.Doe@bluenile.com
2%

Frequently Asked Questions

Where is Blue Nile's headquarters located?

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Blue Nile's main headquarters is located at 135 W 50th St, New York, NY 10019, US. The company has employees across 6 continents, including North AmericaAfricaAsia.

What is Blue Nile's phone number?

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You can contact Blue Nile's main corporate office by phone at . For more prospecting data, LeadIQ has access to up-to-date and accurate contact information within our platform. Find, capture, and sync contact data to your CRM and sales tools in one click.

What is Blue Nile's stock symbol?

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Blue Nile is a publicly traded company; the company's stock symbol is NILE1.

What is Blue Nile's official website and social media links?

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Blue Nile's official website is bluenile.com and has social profiles on LinkedInCrunchbase.

What is Blue Nile's NAICS code?

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Blue Nile's NAICS code is 44-45 - Retail Trade.

How many employees does Blue Nile have currently?

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As of October 2025, Blue Nile has approximately 1.3K employees across 6 continents, including North AmericaAfricaAsia. Key team members include Chief Executive Officer: K. M.Chief Marketing Officer: J. A.Chief Operating Officer: D. B.. Explore Blue Nile's employee directory with LeadIQ.

What industry does Blue Nile belong to?

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Blue Nile operates in the Retail industry.

What technology does Blue Nile use?

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Blue Nile's tech stack includes Amazon S3Freshworks FreshdeskHandlebarsD3.jsFreshchatEmarsysSAP Maintenance, Repair, and OverhaulJames.

What is Blue Nile's email format?

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Blue Nile's email format typically follows the pattern of First.Last@bluenile.com. Find more Blue Nile email formats with LeadIQ.
Blue Nile

Blue Nile

RetailUnited States1001-5000 Employees

WHY CHOOSE BLUE NILE?
We live by our values – As One Team we work together to win.  We are Customer Obsessed, passionately and transparently helping our customers to find their perfect piece.  We act with Speed and Quality with attention to every detail and are Driven to Disrupt; our curiosity, creativity and willingness to test and learn drives our business. 


WHAT WE DO:
Blue Nile is the leading online retailer of certified diamonds, engagement rings and fine jewelry. Our standards are amongst the highest of all jewelers.  We provide a superior customer experience, extraordinary value and industry-leading product quality and style.  We obsess about our customers and are passionate about providing each customer with an amazing experience.  

Blue Nile offers thousands of GIA and AGSL certified diamonds and provides the guidance and education to help you choose the perfect one. Read our profiles in The New York Times and Fortune to understand why Blue Nile engagement rings have been a part of over 500,000 proposals and why we've been named Forbes Favorite Online Jeweler every year since 2000.

BLUE NILE CULTURE:
We embrace a culture of adaptability.  Our team is nimble, innovative and resourceful and makes an impact on both the business and each individual customer’s personal experience.  We value hard-work, flexibility and curiosity and collaborate to creatively solve problems, constantly improve and implement meaningful changes.  Our team celebrates achievements and is inspired by success.

Section iconCompany Overview

Headquarters
135 W 50th St, New York, NY 10019, US
Phone number
Stock Symbol
NILE1
NAICS Code
44-45 - Retail Trade
Employees
1001-5000

Section iconFunding & Financials

  • $1B$10B

    Blue Nile's revenue is estimated to be in the range of $1B$10B

Section iconFunding & Financials

  • $1B$10B

    Blue Nile's revenue is estimated to be in the range of $1B$10B

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