Insights

Premium Market Position Blue Nile's reputation as a top online retailer of certified diamonds and fine jewelry, coupled with continuous recognition such as being a Forbes Favorite, positions them as a trusted luxury brand. This creates opportunities for premium partnerships and exclusive product collaborations targeting high-net-worth customers.

Innovative Collections Recent launches like The Eclipse Collection and limited-edition designs such as Ten demonstrate Blue Nile’s focus on innovation and exclusivity. Prospective sales channels can leverage these new collections to attract discerning customers seeking unique jewelry pieces for special occasions.

Digital Expertise With a strong tech stack including PostgreSQL, Angular, and Python, Blue Nile emphasizes digital customer experience and data-driven marketing. Sales efforts could focus on integrating advanced CRM or personalization solutions to enhance engagement with their tech-savvy online clientele.

Recent Growth and Recognition Blue Nile’s position in the top sections of industry rankings and positive reviews as a premier online engagement ring retailer highlight growth potential. Partnering with them to showcase new product lines or marketing campaigns could tap into their expanding customer base and online market share.

Customer-Centric Culture A company culture rooted in customer obsession and innovative problem-solving presents opportunities for customized services, exclusive loyalty programs, or advanced customer support solutions. Engaging with their focus on delivering outstanding experiences can lead to mutually beneficial sales initiatives.

Blue Nile Tech Stack

Blue Nile uses 8 technology products and services including PostgreSQL, Angular, jQuery, and more. Explore Blue Nile's tech stack below.

  • PostgreSQL
    Database
  • Angular
    Javascript Frameworks
  • jQuery
    Javascript Libraries
  • Pardot
    Marketing
  • Microsoft
    Miscellaneous
  • Python
    Programming Languages
  • Android
    Programming Languages
  • Perl
    Programming Languages

Blue Nile's Email Address Formats

Blue Nile uses at least 1 format(s):
Blue Nile Email FormatsExamplePercentage
First.Last@bluenile.comJohn.Doe@bluenile.com
71%
FirstL@bluenile.comJohnD@bluenile.com
23%
FLast@bluenile.comJDoe@bluenile.com
4%
Fir.Last@bluenile.comJoh.Doe@bluenile.com
2%

Frequently Asked Questions

Where is Blue Nile's headquarters located?

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Blue Nile's main headquarters is located at 135 W 50th St, New York, NY 10019, US. The company has employees across 6 continents, including North AmericaAfricaAsia.

What is Blue Nile's phone number?

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You can contact Blue Nile's main corporate office by phone at . For more prospecting data, LeadIQ has access to up-to-date and accurate contact information within our platform. Find, capture, and sync contact data to your CRM and sales tools in one click.

What is Blue Nile's stock symbol?

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Blue Nile is a publicly traded company; the company's stock symbol is NILE1.

What is Blue Nile's official website and social media links?

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Blue Nile's official website is bluenile.com and has social profiles on LinkedInCrunchbase.

How much revenue does Blue Nile generate?

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As of September 2025, Blue Nile's annual revenue reached $750M.

What is Blue Nile's NAICS code?

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Blue Nile's NAICS code is 44-45 - Retail Trade.

How many employees does Blue Nile have currently?

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As of September 2025, Blue Nile has approximately 1.2K employees across 6 continents, including North AmericaAfricaAsia. Key team members include Chief Executive Officer: K. M.Chief Marketing Officer: J. A.Chief Operating Officer: D. B.. Explore Blue Nile's employee directory with LeadIQ.

What industry does Blue Nile belong to?

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Blue Nile operates in the Retail industry.

What technology does Blue Nile use?

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Blue Nile's tech stack includes PostgreSQLAngularjQueryPardotMicrosoftPythonAndroidPerl.

What is Blue Nile's email format?

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Blue Nile's email format typically follows the pattern of . Find more Blue Nile email formats with LeadIQ.
Blue Nile

Blue Nile

RetailUnited States1001-5000 Employees

WHY CHOOSE BLUE NILE?
We live by our values – As One Team we work together to win.  We are Customer Obsessed, passionately and transparently helping our customers to find their perfect piece.  We act with Speed and Quality with attention to every detail and are Driven to Disrupt; our curiosity, creativity and willingness to test and learn drives our business. 


WHAT WE DO:
Blue Nile is the leading online retailer of certified diamonds, engagement rings and fine jewelry. Our standards are amongst the highest of all jewelers.  We provide a superior customer experience, extraordinary value and industry-leading product quality and style.  We obsess about our customers and are passionate about providing each customer with an amazing experience.  

Blue Nile offers thousands of GIA and AGSL certified diamonds and provides the guidance and education to help you choose the perfect one. Read our profiles in The New York Times and Fortune to understand why Blue Nile engagement rings have been a part of over 500,000 proposals and why we've been named Forbes Favorite Online Jeweler every year since 2000.

BLUE NILE CULTURE:
We embrace a culture of adaptability.  Our team is nimble, innovative and resourceful and makes an impact on both the business and each individual customer’s personal experience.  We value hard-work, flexibility and curiosity and collaborate to creatively solve problems, constantly improve and implement meaningful changes.  Our team celebrates achievements and is inspired by success.

Section iconCompany Overview

Headquarters
135 W 50th St, New York, NY 10019, US
Phone number
Stock Symbol
NILE1
NAICS Code
44-45 - Retail Trade
Employees
1001-5000

Section iconFunding & Financials

  • $100M$1B

    Blue Nile's revenue is in the range of $100M$1B

Section iconFunding & Financials

  • $100M$1B

    Blue Nile's revenue is in the range of $100M$1B

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