Berkshire Hathaway Affiliation Being a member of the Berkshire Hathaway group of companies provides credibility and trustworthiness to leverage in sales discussions and partnerships, tapping into the conglomerate's reputation and network.

Long-standing Reputation for Quality With a legacy dating back to 1915 and being recognized as America's favorite diamond family, Helzberg Diamonds can use its established reputation for quality and integrity as a strong selling point to attract customers looking for assurance and reliability in their jewelry purchases.

Celebrated Customer Loyalty The emphasis on loyalty within the company culture can be projected onto customers, creating opportunities to build long-term relationships through personalized customer service, loyalty programs, and exclusive offers that enhance customer retention and drive repeat sales.

Employee-centric Environment A fun and welcoming atmosphere for both customers and associates can be highlighted as a unique selling proposition, showcasing the positive work culture that reflects in the service provided to customers, ultimately leading to increased customer satisfaction and loyalty.

National Store Presence With stores across the nation, sales professionals can capitalize on the widespread physical presence of Helzberg Diamonds to establish local connections, drive foot traffic through localized marketing strategies, and cater to diverse customer preferences in different regions.