Strong Community Presence Blue Springs Ford demonstrates a significant community engagement, evidenced by high attendance at local events like the Summit, indicating opportunities to build relationships and increase brand loyalty within the Kansas City and surrounding areas.

Expanding Customer Reach With a broad customer base across Blue Springs, Independence, and Kansas City, there’s potential to target localized marketing campaigns and personalized promotions to enhance customer acquisition and retention.

Service Department Growth Extended hours for the Service and Parts Departments position Blue Springs Ford as a reliable service destination, suggesting opportunities to upsell maintenance packages and accessories through targeted communications.

Digital Engagement Utilization of digital marketing tools like Google Ads, Facebook, and New Relic indicates a focus on online presence; there’s potential to optimize digital campaigns for lead generation and showroom traffic.

Financial Potential With revenue estimated between $50M and $100M and a modest employee base, Blue Springs Ford is well-positioned to invest in sales initiatives, special events, or fleet sales to expand revenue streams further.