Innovative Product Launches Blue Square Manufacturing's recent launch of the Vivid 360 LED pool bulbs highlights their focus on advanced lighting solutions, presenting opportunities to cross-sell complementary pool equipment and lighting products to pool builders and service providers seeking innovative features.

Leadership Expansion The promotion of Don Smith to national sales manager indicates an investment in strengthening their sales team, which could open avenues for engaging with key decision-makers and expanding outreach within the pool industry sector.

Industry Expertise Founded by seasoned pool professionals and engineers, Blue Square’s deep industry knowledge and emphasis on energy-efficient pool systems position them as a strategic partner for clients interested in sustainable and cost-effective pool solutions.

Growing Market Presence With revenues estimated between $10M and $25M and recent product innovations, there is potential for scale-up opportunities by introducing new pool automation, lighting, and cleaning systems to existing and new customer segments.

Technology Integration Utilizing a robust tech stack, including WooCommerce and Google Tag Manager, suggests they are investing in online sales channels and digital marketing, making them accessible for targeted outreach and digital campaigns aimed at increasing market penetration.