Blue State Employee Directory
Advertising ServicesNew York, United States51-200 Employees
Blue State is a mid-sized advertising services firm based in Brooklyn, New York, that focuses on mobilizing people around shared causes. It serves nonprofit organizations and brands seeking to raise funds, influence legislation and public opinion, and connect consumers with causes or products. The company emphasizes listening to people and deriving insights to guide strategy and drive outcomes, a practice rooted in its origins on the campaign trail when it first applied digital tools to open up the democratic process. It articulates a set of guiding principles that include challenging the status quo, staying curious, putting people first, driving real change, building tools to empower action, and modeling progress through diversity and values-driven work. A recent development involves the appointment of Maya Rupert as Executive Vice President in September 2025, reflecting leadership expansion.
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