Market Niche Blue Tangerine specializes in digital marketing for the home building industry, offering a unique opportunity to target a specific market segment with tailored advertising services.

Technology Integration Utilizing a diverse tech stack including tools like Crazy Egg, MySQL, and YouTube, Blue Tangerine demonstrates a technical edge that can be leveraged as a selling point to tech-savvy clients in need of cutting-edge solutions.

Competitive Advantage Despite facing competition from larger agencies, Blue Tangerine's focus on personalized service and expertise in the housing sector positions them favorably to attract clients seeking industry-specific knowledge and hands-on support.

Sales Approach With a compact but dedicated team of 11-50 employees, Blue Tangerine can emphasize agility, responsiveness, and a personalized approach, appealing to prospects who value direct communication and quick decision-making processes.

Growth Potential Operating within the $0-10M revenue range, Blue Tangerine has room for expansion and scalability, making them a potentially lucrative partner for businesses looking to grow alongside a dynamic and evolving marketing agency.