Growth in Digital Assets Blueberry has established a strong presence in the digital fashion space with over 20 million digital assets sold since 2012, indicating a substantial customer base and increasing engagement in virtual apparel, which presents opportunities to expand into new metaverse platforms and digital collaborations.
Strategic Partnerships Recent collaborations with well-known brands like Paramount and WildBrain demonstrate Blueberry’s ability to leverage licensing agreements and media tie-ins, opening avenues for targeted partnership opportunities with entertainment companies and content creators.
Expanding Digital Offerings The launch of themed collections inspired by popular ’90s movies and character brands highlights Blueberry’s focus on trending cultural IPs, suggesting potential for sales in licensed digital merchandise and themed virtual apparel targeted at niche fan communities.
Platform Deployment Blueberry’s active deployment across platforms like Roblox, Second Life, and Snapchat, coupled with their recent Roblox experience launch, signals potential to develop customized virtual shopping experiences and exclusive collections tailored to each platform’s demographic.
Funding and Scalability With $6 million in funding and a revenue range of up to ten million dollars, Blueberry is positioned for strategic investments in technology and marketing to scale their digital fashion offerings, making them a promising partner for innovative virtual fashion ventures and collaborative projects.