Insights

Strategic Collaborations Blueberry is actively partnering with major entertainment brands and franchises (Paramount Consumer Products, Teletubbies, WildBrain) to deploy digital wearables and metaverse fashion collections, presenting clear cross-brand collaboration opportunities for sales outreach and co-branded campaigns.

Metaverse Expansion With a track record of launches on Roblox and Second Life and a focus on digital fashion activations across virtual worlds, there is strong potential to sell platform-agnostic digital apparel licenses, virtual storefronts, and immersive campaign services.

Niche Audience Growth Blueberry targets digital-native consumers and creators, evidenced by millions of digital assets sold and partnerships across youth and pop culture properties, signaling opportunities to upsell creator-influenced designs, limited drops, and influencer collaborations.

Asset Monetization The company has demonstrated capability in producing scalable digital wearables and experiences, suggesting potential for ongoing licensing programs, catalog expansions, and recurrent revenue through seasonal collections and exclusive drops.

Global Brand Positioning Operating as a leading digital fashion brand with international collaborations, there is room to approach global licensing partners, platform ecosystems, and retail tech providers to expand distribution, valuation, and joint go-to-market initiatives.

BLUEBERRY Tech Stack

BLUEBERRY uses 8 technology products and services including cdnjs, Unpkg, WordPress, and more. Explore BLUEBERRY's tech stack below.

  • cdnjs
    Content Delivery Network
  • Unpkg
    Content Delivery Network
  • WordPress
    Content Management System
  • MySQL
    Database
  • Google Fonts API
    Font Scripts
  • jQuery
    Javascript Libraries
  • Modernizr
    Javascript Libraries
  • OpenResty
    Web Servers

Media & News

BLUEBERRY's Email Address Formats

BLUEBERRY uses at least 2 format(s):
BLUEBERRY Email FormatsExamplePercentage
First@blueberry.incJohn@blueberry.inc
100%
First@houseofblueberry.comJohn@houseofblueberry.com
92%
Middle@houseofblueberry.comMichael@houseofblueberry.com
8%

Frequently Asked Questions

What is BLUEBERRY's official website and social media links?

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BLUEBERRY's official website is houseofblueberry.com and has social profiles on LinkedInCrunchbase.

What is BLUEBERRY's NAICS code?

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BLUEBERRY's NAICS code is 448 - Clothing and Clothing Accessories Stores.

How many employees does BLUEBERRY have currently?

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As of July 2026, BLUEBERRY has approximately 33 employees across 5 continents, including North AmericaEuropeAsia. Key team members include Data And Strategy Manager: S. S.Office Manager: A. J.Senior 3d Artist: M. B.. Explore BLUEBERRY's employee directory with LeadIQ.

What industry does BLUEBERRY belong to?

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BLUEBERRY operates in the Retail Apparel and Fashion industry.

What technology does BLUEBERRY use?

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BLUEBERRY's tech stack includes cdnjsUnpkgWordPressMySQLGoogle Fonts APIjQueryModernizrOpenResty.

What is BLUEBERRY's email format?

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BLUEBERRY's email format typically follows the pattern of First@blueberry.inc. Find more BLUEBERRY email formats with LeadIQ.

How much funding has BLUEBERRY raised to date?

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As of July 2026, BLUEBERRY has raised $6M in funding. The last funding round occurred on Feb 16, 2023 for $6M.

When was BLUEBERRY founded?

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BLUEBERRY was founded in 2012.
BLUEBERRY logo

BLUEBERRY

Retail Apparel and FashionNew York, United States11-50 Employees

Blueberry is a retail apparel and fashion company based in New York, New York. The company focuses on digital fashion, developing and selling digital wearables and related assets. It collaborates with brands, designers, and creators to enable fashion across virtual platforms and metaverse environments. Since 2012, it has sold more than 20 million digital assets to hundreds of thousands of customers. The organization has 11-50 employees and operates through the website houseofblueberry.com. Recent activity includes collaborations with Paramount Consumer Products for Roblox wearable collections inspired by Clueless and partnerships related to Teletubbies on Second Life.

Section iconCompany Overview

NAICS Code
448 - Clothing and Clothing Accessories Stores
Founded
2012
Employees
11-50

Section iconFunding & Financials

  • $6M

    BLUEBERRY has raised a total of $6M of funding over 1 rounds. Their latest funding round was raised on Feb 16, 2023 in the amount of $6M.

  • $1M

    BLUEBERRY's revenue is estimated to be in the range of $1M

Section iconFunding & Financials

  • $6M

    BLUEBERRY has raised a total of $6M of funding over 1 rounds. Their latest funding round was raised on Feb 16, 2023 in the amount of $6M.

  • $1M

    BLUEBERRY's revenue is estimated to be in the range of $1M

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