Native American ownership BlueChip Financial is owned and operated by the Turtle Mountain Band of Chippewa Indians, a federally recognized Native American tribe. Leveraging this unique ownership structure can be a key selling point to customers interested in supporting indigenous communities and promotes social responsibility.

Customer-centric approach Spotloan, a brand under BlueChip Financial, is known for its top-notch customer service and commitment to transparency, resulting in high customer satisfaction ratings. Emphasizing this customer-centric approach can attract customers looking for a trustworthy and reliable lending partner.

Tech-driven lending solutions BlueChip Financial utilizes advanced underwriting technology and a tech stack including platforms like Ruby on Rails and Google Cloud to provide short-term loans. Highlighting the use of technology in streamlining loan processes and enhancing user experience can appeal to tech-savvy customers seeking efficient financial services.

Tribal economic development partnership Being a significant provider of employment opportunities on the Tribe's reservation, BlueChip Financial plays a crucial role in the Tribe's economic development efforts. Collaborating with BlueChip can be a strategic move for partners aiming to support tribal economic empowerment and community sustainability.

Competitive positioning In a market with similar financial services companies like Credit Karma and LendingTree, BlueChip Financial's focus on unbanked and underbanked individuals sets it apart. Highlighting this niche market segment and tailored loan products can help in differentiating BlueChip Financial's offerings and attracting potential customers seeking specialized financial solutions.