Partnerships in Expansion Bankrate has recently forged partnerships with SmallBusinessLoans LLC, Auction Technology Group, Centamin plc, Dunelm, AI Inside, 77 Bank, and the Bureau of Labor Statistics. Leveraging these connections could lead to cross-selling opportunities and business growth.
Tech Integration Potential With a tech stack including AppNexus, Highcharts, New Relic, and more, Bankrate showcases a commitment to innovation. Highlighting the synergies between Bankrate's tech solutions and potential client needs can open doors for technology-driven sales engagements.
Financial Expertise Advantage As a trusted authority in personal finance, Bankrate's extensive track record positions it as a valuable resource for consumers. Showcasing this expertise in financial matters can attract clients seeking reliable financial advice, presenting sales opportunities for financial services.
M&A Activity Signals Growth Bankrate's recent asset sales to established entities like Auction Technology Group and Centamin plc suggest a strategic shift or expansion. Identifying businesses impacted by these acquisitions and offering complementary services can lead to successful sales engagements.
Market Penetration Strategies Entering markets where similar companies like Credit Karma or Personal Capital operate can be a strategic move for Bankrate. Analyzing these competitors' client bases and tailoring sales pitches to address their unique pain points can help Bankrate gain market share and increase sales.