Insights

AI powered fintech Bankrate is positioning itself as an AI-powered fintech platform focused on consumer control and optimization of financial products, suggesting opportunities to offer AI-driven fintech integrations, enhanced data partnerships, or product comparison tools to complement their platform.

Expansion through partnerships Recent collaboration with SmallBusinessLoans LLC signals interest in SMB financing solutions, presenting a sales opening for mid-market lending partners, SMB underwriting platforms, and cross-sell of small business loan products.

Financial health signals Revenue range indicates a sizable business with potential scale sensitivity to financial compliance, fraud prevention, and risk analytics services, creating cross-sell opportunities for fraud protection, AML/KYC automation, and revenue operations tooling.

Talent and leadership churn Notable recent departures in editorial and bureau leadership could signal transitional priorities; a sales approach could focus on enterprise-grade content management, CMS partnerships, and analytics for content strategy and regulatory communications.

Tech stack and data Existing tech stack (Cloud, analytics, CRM, email, ad networks) provides a fertile ground for parallel vendor integrations and platform modernization offers, including cloud-native analytics, customer data platform enhancements, and experience optimization solutions.

Similar companies to Bankrate

Bankrate Tech Stack

Bankrate uses 8 technology products and services including Google AdSense, Amazon Simple Email Service, Google Workspace, and more. Explore Bankrate's tech stack below.

Media & News

Bankrate's Email Address Formats

Bankrate uses at least 4 email formats:
Bankrate Email FormatsExamplePercentage
First.Last@bankrate.comJohn.Doe@bankrate.com
47%
FLast@bankrate.comJDoe@bankrate.com
43%
FirstLast@bankrate.comJohnDoe@bankrate.com
6%
First_Last@bankrate.comJohn_Doe@bankrate.com
4%

Frequently Asked Questions

What is Bankrate's phone number?

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You can contact Bankrate's main corporate office by phone at . For more prospecting data, LeadIQ has access to up-to-date and accurate contact information within our platform. Find, capture, and sync contact data to your CRM and sales tools in one click.

What is Bankrate's stock symbol?

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Bankrate is a publicly traded company; the company's stock symbol is RATE1.

What is Bankrate's official website and social media links?

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Bankrate's official website is bankrate.com and has social profiles on LinkedIn.

How much revenue does Bankrate generate?

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As of August 2026, Bankrate's annual revenue is estimated to be $250M - $500M.

What is Bankrate's SIC code and NAICS code?

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Bankrate's SIC code is 6141 - Personal Credit Institutions and NAICS code is 81 - Other Services (except Public Administration).

How many employees does Bankrate have currently?

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As of August 2026, Bankrate has approximately 259 employees across 3 continents, including North America, Asia and Europe. Key team members include Chief Executive Officer: B. B., Head Of Design: R. C. and Owner: B. O. Explore Bankrate's employee directory with LeadIQ.

What industry does Bankrate belong to?

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Bankrate operates in the Consumer Services industry.

What technology does Bankrate use?

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Bankrate's tech stack includes Google AdSense, Amazon Simple Email Service, Google Workspace, Workday, Google Cloud, Braze, Qualtrics and New Relic.

What is Bankrate's email format?

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Bankrate's email format typically follows the pattern of First.Last@bankrate.com. Find more Bankrate email formats with LeadIQ.
Bankrate logo

Bankrate

Consumer ServicesSouth Carolina, United States201-500 Employees

Bankrate, Inc. is a consumer services company based in Fort Mill, South Carolina. The firm describes a transition toward an AI-powered fintech platform that aims to place consumers in control of selecting financial products. Its registrations, including Bankrate, LLC and BR Tech Services, Inc., reflect its regulatory presence in the consumer financial services space.

Its customers are individual consumers seeking guidance on financial products and strategies to save, earn, and advance financially. Operating in the consumer services industry, Bankrate has a long-standing market presence dating back several decades. A notable development in its recent history is the launch of a joint project to implement Generative AI in 2023.

Section iconCompany Overview

Phone number
SIC Code
6141 - Personal Credit Institutions
Stock Symbol
RATE1
NAICS Code
81 - Other Services (except Public Administration)
Employees
201-500

Section iconFunding & Financials

  • $250M - $500M

    Bankrate's revenue is estimated to be in the range of $250M - $500M

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