Insights

Diverse Coverage Offerings BlueChoice provides a wide range of insurance plans including individual, small group, and large group options, along with specialized products such as Medicaid plans and wellness incentives. This diversity presents opportunities to cross-sell complementary services and tailor solutions for different client segments.

Technology Integration With online telehealth services through Blue CareOnDemand and a user-friendly mobile app, BlueChoice demonstrates a strong emphasis on digital health solutions. Partnering to enhance or expand these digital offerings could attract tech-savvy customers and improve member engagement.

Financial Stability Generating between $250 million and $500 million in revenue, BlueChoice shows significant market presence and financial health within the regional insurance landscape. This stability can facilitate larger partnership opportunities and increased outreach for innovative health programs.

Customer-Centric Programs The company’s focus on value-added services such as vision, dental, and wellness incentives positions it well to appeal to employers seeking comprehensive benefit packages. Collaborations on wellness initiatives or expanded ancillary services could enhance customer retention and attract new group clients.

Growth Potential in Market Segments BlueChoice's tailored plans for different group sizes and individual needs, along with specialized options like the Choice Level Funded product, indicate opportunities to target niche markets or expand in underserved segments with customized or alternative funding solutions.

BlueChoice, a subsidiary of Blue Cross Blue Shield of South Carolina Tech Stack

BlueChoice, a subsidiary of Blue Cross Blue Shield of South Carolina uses 8 technology products and services including Varnish, Google Fonts API, Modernizr, and more. Explore BlueChoice, a subsidiary of Blue Cross Blue Shield of South Carolina's tech stack below.

  • Varnish
    Caching
  • Google Fonts API
    Font Scripts
  • Modernizr
    Javascript Libraries
  • jQuery
    Javascript Libraries
  • HSTS
    Security
  • FedEx
    Transportation And Fleet Management
  • X-Content-Type-Options
    Web & Portal Technology
  • Facebook
    Widgets

Media & News

BlueChoice, a subsidiary of Blue Cross Blue Shield of South Carolina's Email Address Formats

BlueChoice, a subsidiary of Blue Cross Blue Shield of South Carolina uses at least 1 format(s):
BlueChoice, a subsidiary of Blue Cross Blue Shield of South Carolina Email FormatsExamplePercentage
First.Last@bluechoicesc.comJohn.Doe@bluechoicesc.com
50%
First.Last@bluechoicesc.comJohn.Doe@bluechoicesc.com
50%

Frequently Asked Questions

What is BlueChoice, a subsidiary of Blue Cross Blue Shield of South Carolina's official website and social media links?

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BlueChoice, a subsidiary of Blue Cross Blue Shield of South Carolina's official website is bluechoicesc.com and has social profiles on LinkedIn.

How much revenue does BlueChoice, a subsidiary of Blue Cross Blue Shield of South Carolina generate?

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As of March 2026, BlueChoice, a subsidiary of Blue Cross Blue Shield of South Carolina's annual revenue is estimated to be $76M.

What is BlueChoice, a subsidiary of Blue Cross Blue Shield of South Carolina's NAICS code?

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BlueChoice, a subsidiary of Blue Cross Blue Shield of South Carolina's NAICS code is 524 - Insurance Carriers and Related Activities.

How many employees does BlueChoice, a subsidiary of Blue Cross Blue Shield of South Carolina have currently?

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As of March 2026, BlueChoice, a subsidiary of Blue Cross Blue Shield of South Carolina has approximately 138 employees across 2 continents, including North AmericaEurope. Key team members include Chief Financial Officer: J. T.Chief Medical Officer Bluechoice Healthplan; Bcbs Exchange Plan: L. K.Vice President And Chief Marketing Officer: D. K.. Explore BlueChoice, a subsidiary of Blue Cross Blue Shield of South Carolina's employee directory with LeadIQ.

What industry does BlueChoice, a subsidiary of Blue Cross Blue Shield of South Carolina belong to?

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BlueChoice, a subsidiary of Blue Cross Blue Shield of South Carolina operates in the Insurance industry.

What technology does BlueChoice, a subsidiary of Blue Cross Blue Shield of South Carolina use?

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BlueChoice, a subsidiary of Blue Cross Blue Shield of South Carolina's tech stack includes VarnishGoogle Fonts APIModernizrjQueryHSTSFedExX-Content-Type-OptionsFacebook.

What is BlueChoice, a subsidiary of Blue Cross Blue Shield of South Carolina's email format?

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BlueChoice, a subsidiary of Blue Cross Blue Shield of South Carolina's email format typically follows the pattern of First.Last@bluechoicesc.com. Find more BlueChoice, a subsidiary of Blue Cross Blue Shield of South Carolina email formats with LeadIQ.

When was BlueChoice, a subsidiary of Blue Cross Blue Shield of South Carolina founded?

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BlueChoice, a subsidiary of Blue Cross Blue Shield of South Carolina was founded in 1984.

BlueChoice, a subsidiary of Blue Cross Blue Shield of South Carolina

Insurance51-200 Employees

Since 1984, BlueChoice® HealthPlan has been a trusted leader in providing health coverage to the residents of South Carolina. Our mission is to deliver diversified, affordable and high quality health coverage to our members to help them achieve optimum health and wellness.

We offer a variety of services for individuals, small groups, and large groups. Here’s a snapshot of what we provide:
•	All-inclusive office visit copayments that help members save money.
•	Comprehensive benefit packages tailored for both large and small employers.
•	Plans for individuals and Medicaid recipients.
•	Vision, dental, and employee assistance programs, and other value-added products and services.
•	The exclusive FOCUSfwd® Wellness Incentive Program that encourages healthy choices.
•	Online doctor visits anytime, anywhere with Blue CareOnDemand℠ powered by MDLIVE®.
•	A FREE mobile app that provides easy access to your benefits.
•	Dedicated account management teams that deliver exceptional group service.

Our individual plans are designed to meet the diverse needs of our members, offering a range of options, including plans with a $0 primary care physician copayment. 

For small groups, we have more than 20 plans that suit employers with 2 to 50 employees. 

Our Choice Level Funded product (for groups of 10+) provides an alternative funding coverage option for businesses aiming to lower healthcare costs while still offering quality coverage to their employees. 

For large groups, we offer a series of affordable and comprehensive health plans for employers with over 50 employees.

BlueChoice HealthPlan of South Carolina is an independent licensee of the Blue Cross Blue Shield Association. 

We are an Equal Opportunity Employer. We will consider all qualified applicants for employment regardless of age, race, color, national origin, sex, religion, veteran status, disability, weight, sexual orientation, gender identity, genetic information, or any other legally protected status.

Section iconCompany Overview

NAICS Code
524 - Insurance Carriers and Related Activities
Founded
1984
Employees
51-200

Section iconMedia & News

Section iconFunding & Financials

  • $250M$500M

    BlueChoice, a subsidiary of Blue Cross Blue Shield of South Carolina's revenue is estimated to be in the range of $250M$500M

Section iconFunding & Financials

  • $250M$500M

    BlueChoice, a subsidiary of Blue Cross Blue Shield of South Carolina's revenue is estimated to be in the range of $250M$500M

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