Ransomware Risk There was a devastating ransomware attack reported in February 2026, indicating elevated cybersecurity risk and potential needs for robust data protection, backup solutions, incident response planning, and staff training for a small dental practice.

Security Upsell Given the incident, offer integrated cybersecurity services tailored to medical practices, including endpoint protection, managed detection, secure cloud backups, and compliance assurance to reduce risk exposure.

Growth Potential With offices in Bend and Redmond and a revenue range of one to ten million, there is room to scale through practice management software, patient engagement tools, and marketing automation to attract more families.

Tech Alignment Current tech stack includes WordPress, Google Workspace, Mailchimp, SendGrid, and cloud services, suggesting opportunities to upsell HIPAA-compliant communication platforms, secure patient messaging, and data analytics for operational efficiency.

Staff Expansion Past growth signals, including a long-standing health employer recognition and a history of adding pediatric dentistry talent, indicate potential for services that support recruitment, onboarding, and clinician productivity tools for a small multi-disciplinary team.