BlueLabs
Data Infrastructure and AnalyticsDistrict of Columbia, United States51-200 Employees
BlueLabs operates in data infrastructure and analytics, helping organizations tackle complex challenges by activating their audiences. Its work encompasses goals such as selling a product, enrolling people in healthcare, turning out the vote, and mobilizing activists and donors, with the aim of driving behavioral change and improved results. The company combines deep analysis of audience journeys with systematic testing and tailored outreach, scaling these processes through analytics technology and machine learning. Based in Washington, DC, BlueLabs is a mid-sized firm serving clients across private sector, advocacy, and government programs. Since 2013, the company has conducted more than 1,000 randomized experiments, built hundreds of models, and generated over 5 billion touch points, reaching virtually every contactable person in the United States. In October 2023, BlueLabs announced the appointment of Ashraf Faramawi to lead its public sector division.