Insights

Sustainability Edge BlueSG operates a 100% electric fleet and positions itself as a sustainable mobility solution in Singapore, presenting a compelling entry point for EV infrastructure partners, corporate sustainability programs, and government grant-funded fleet electrification initiatives.

Expansion & Investment With Goldbell Group investing up to 70 million SGD through 2026 to grow BlueSG and replicate the model in Asia Pacific, there are opportunities to engage in fleet scaling, technology integration, and cross-border smart city projects leveraging BlueSG’s model.

Strategic Partnerships Past and ongoing partnerships with LTA, EDB, Opel, Havas, and Goldbell indicate openness to collaborations across vehicle supply, charging infrastructure, tech stack integrations, and marketing partnerships that can be expanded to new markets and fleets.

Market Positioning As Singapore’s only point-to-point car-sharing service with 24/7 access, BlueSG offers a unique value proposition for urban mobility, corporate fleets, and housing estate communities seeking convenient EV sharing, presenting sales opportunities to households, developers, and B2B clients.

Tech & Data Enablement BlueSG’s tech stack includes Mapbox, Firebase, JSON Web Tokens, and performance monitoring tools, indicating readiness for integrated fleet management, real-time vehicle tracking, and customer experience enhancements that aligned vendors or SI partners can leverage for managed services.

Similar companies to BlueSG

BlueSG Tech Stack

BlueSG uses 8 technology products and services including Adobe, JSON Web Token, Sentry, and more. Explore BlueSG's tech stack below.

  • Adobe
    Audio, Video, Graphics
  • JSON Web Token
    Identity And Access Management
  • Sentry
    Issue Trackers
  • dc.js
    Javascript Graphics
  • Web Vitals
    Javascript Libraries
  • Mapbox
    Maps
  • Firebase Performance Monitoring
    Performance
  • Kotlin
    Programming Languages

Media & News

BlueSG's Email Address Formats

BlueSG uses at least 1 format(s):
BlueSG Email FormatsExamplePercentage
First.Last@bluesg.com.sgJohn.Doe@bluesg.com.sg
86%
Last.First@bluesg.com.sgDoe.John@bluesg.com.sg
4%
FirstMiddle.Last@bluesg.com.sgJohnMichael.Doe@bluesg.com.sg
5%
First.Middle@bluesg.com.sgJohn.Michael@bluesg.com.sg
5%

Frequently Asked Questions

What is BlueSG's official website and social media links?

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BlueSG's official website is bluesg.com.sg and has social profiles on LinkedIn.

What is BlueSG's NAICS code?

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BlueSG's NAICS code is 5415 - Computer Systems Design and Related Services.

How many employees does BlueSG have currently?

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As of July 2026, BlueSG has approximately 39 employees across 1 continents, including Asia. Key team members include Chief Operating Officer: B. S.Head Of Engineering: E. D.Head Of Data: S. P. L.. Explore BlueSG's employee directory with LeadIQ.

What industry does BlueSG belong to?

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BlueSG operates in the Technology, Information and Internet industry.

What technology does BlueSG use?

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BlueSG's tech stack includes AdobeJSON Web TokenSentrydc.jsWeb VitalsMapboxFirebase Performance MonitoringKotlin.

What is BlueSG's email format?

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BlueSG's email format typically follows the pattern of First.Last@bluesg.com.sg. Find more BlueSG email formats with LeadIQ.

When was BlueSG founded?

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BlueSG was founded in 2016.
BlueSG logo

BlueSG

Technology, Information and InternetCentral Region, Singapore11-50 Employees

BlueSG operates a 100% electric car-sharing service in Singapore, providing a flexible mobility option that complements public transport and aims to reduce car ownership. Members have around-the-clock access to a network of Bluecar vehicles at self-service charging stations across public housing, the city center, and commercial estates. The service is point-to-point, allowing users to pick up and drop off vehicles at different locations rather than returning to the origin, and it serves adults over 20 with at least a year of valid driving experience. The company sits in the technology, information and internet sector, focused on urban mobility solutions. 

BlueSG was launched in 2017 as part of Singapore’s sustainability efforts, with early involvement from the Land Transport Authority and Economic Development Board, and is based in Singapore’s Central Region. In late 2022, the service expanded its electric fleet with 500 Opel Corsa-e hatchbacks, reflecting an expansion of its e-mobility options in the market.

Section iconCompany Overview

NAICS Code
5415 - Computer Systems Design and Related Services
Founded
2016
Employees
11-50

Section iconFunding & Financials

  • $1M$10M

    BlueSG's revenue is estimated to be in the range of $1M$10M

Section iconFunding & Financials

  • $1M$10M

    BlueSG's revenue is estimated to be in the range of $1M$10M

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