Mid-Sized Customer Base BlueWater serves growing companies with 51 to 200 employees, indicating a target market that is expanding and likely investing in scalable IT infrastructure solutions to support business growth.

Holistic IT Solutions The company's focus on full lifecycle services across unified communications, collaboration, virtualization, and security presents opportunities for cross-selling comprehensive managed services to clients seeking integrated IT environments.

Subscription Revenue Model With a flexible managed service offering, BLUE, BlueWater demonstrates a recurring revenue stream that can be leveraged for upsell opportunities, especially as customer needs evolve towards ongoing support and proactive maintenance.

Growth-Oriented Focus Targeting growing companies positions BlueWater to partner with firms that are investing in modernizing their IT infrastructure, creating opportunities for high-value, long-term engagements in digital transformation projects.

Competitive Industry Landscape Operating alongside large global agencies with significant revenues, BlueWater can position itself as a specialized, agile provider, appealing to mid-sized firms that require tailored, high-performance solutions with personalized support.