Insights

Industry Leadership BMI Merchandise has over 30 years of experience as a recognized leader in the amusement industry, consistently serving top venues and brands, which positions them as a trusted partner with deep industry relationships and potential upsell opportunities for innovative redemption products.

Technological Innovation The company's proprietary Automated Merchandise Replenishment System (AMRS) demonstrates a strong commitment to technology-driven efficiency, opening opportunities to offer advanced supply chain solutions, software integrations, and tailored merchandise management systems to similar venues.

Recent Expansion The acquisition of plush toy maker Peek-a-Boo Toys highlights BMI’s strategic growth in the merchandise category, especially in plush toys and licensed products, creating opportunities to cross-sell related products and expand into new licensing agreements.

Market Positioning With revenues estimated between 50 to 100 million dollars and specialization in redemption products, BMI is well-positioned to target mid-to-large family entertainment centers and arcade operators seeking innovative and tech-enabled merchandise solutions.

Digital Engagement Utilizing advanced analytics, e-commerce, and security tools like Google Analytics and Cloudflare, BMI demonstrates a data-driven approach, suggesting potential for offering digital marketing services or tailored analytics solutions to enhance client engagement and operational insights.

BMI Merchandise Tech Stack

BMI Merchandise uses 8 technology products and services including Google Analytics Enhanced eCommerce, Cloudflare, Font Awesome, and more. Explore BMI Merchandise's tech stack below.

  • Google Analytics Enhanced eCommerce
    Analytics
  • Cloudflare
    Content Management System
  • Font Awesome
    Font Scripts
  • Zepto
    Javascript Libraries
  • Slick
    Javascript Libraries
  • Cloudflare Bot Management
    Security
  • X-Content-Type-Options
    Web & Portal Technology
  • FitVids.js
    Web Tools And Plugins

BMI Merchandise's Email Address Formats

BMI Merchandise uses at least 1 format(s):
BMI Merchandise Email FormatsExamplePercentage
FLast@bmimerchandise.comJDoe@bmimerchandise.com
48%
Last@bmimerchandise.comDoe@bmimerchandise.com
3%
First.Last@bmimerchandise.comJohn.Doe@bmimerchandise.com
1%
FLast@bmimerchandise.comJDoe@bmimerchandise.com
48%

Frequently Asked Questions

What is BMI Merchandise's phone number?

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You can contact BMI Merchandise's main corporate office by phone at . For more prospecting data, LeadIQ has access to up-to-date and accurate contact information within our platform. Find, capture, and sync contact data to your CRM and sales tools in one click.

What is BMI Merchandise's official website and social media links?

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BMI Merchandise's official website is bmimerchandise.com and has social profiles on LinkedIn.

How much revenue does BMI Merchandise generate?

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As of January 2026, BMI Merchandise's annual revenue is estimated to be $16M.

What is BMI Merchandise's SIC code NAICS code?

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BMI Merchandise's SIC code is 5092 - Toys and Hobby Goods and Supplies NAICS code is 42 - Wholesale Trade.

How many employees does BMI Merchandise have currently?

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As of January 2026, BMI Merchandise has approximately 72 employees across 3 continents, including North AmericaEuropeAsia. Key team members include Chief Executive Officer: D. K.Chief Operating Officer: T. T.Chief Financial Officer: G. N.. Explore BMI Merchandise's employee directory with LeadIQ.

What industry does BMI Merchandise belong to?

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BMI Merchandise operates in the Wholesale industry.

What technology does BMI Merchandise use?

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BMI Merchandise's tech stack includes Google Analytics Enhanced eCommerceCloudflareFont AwesomeZeptoSlickCloudflare Bot ManagementX-Content-Type-OptionsFitVids.js.

What is BMI Merchandise's email format?

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BMI Merchandise's email format typically follows the pattern of FLast@bmimerchandise.com. Find more BMI Merchandise email formats with LeadIQ.

When was BMI Merchandise founded?

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BMI Merchandise was founded in 1986.

BMI Merchandise

WholesaleNew Jersey, United States51-200 Employees

For over 30 years, we’ve been the recognized leader in the amusement industry, providing the world’s top venues and brands with unique redemption products and services.  The company has evolved into an industry pioneer and technology-forward company focused on improving efficiencies for family entertainment centers.                                                                                                                                             BMI has proven itself to be a true partner with our hands-on commitment to distribute and merchandise a constantly changing mix of redemption products, the best brands and hottest licenses all while creating items integrated with the most advanced technology.

BMI' proprietary Automated Merchandise Replenishment System (AMRS ™) encompasses the design, planning, installation and fulfillment of redemption merchandise.  AMRS ™ incorporates state of the art plan-o-gram technology with seamless merchandise analytics and aligns with every leading redemption POS system, ensuring accurate, efficient redemption merchandise management.

BMI's dedication to merchandise and technology are the reasons we've been recognized repeatedly by our industry partners and customers.  It's an outgrowth of our depth of product selection experience and ranking as the leading redemption merchandise supplier to the nation's most progressive and prominent venues.

Section iconCompany Overview

Phone number
SIC Code
5092 - Toys and Hobby Goods and Supplies
NAICS Code
42 - Wholesale Trade
Founded
1986
Employees
51-200

Section iconFunding & Financials

  • $50M$100M

    BMI Merchandise's revenue is estimated to be in the range of $50M$100M

Section iconFunding & Financials

  • $50M$100M

    BMI Merchandise's revenue is estimated to be in the range of $50M$100M

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