New Leadership Roles BMi Research recently made key appointments in leadership roles, including a Chief Operating Officer and a pricing solutions manager. This presents an opportunity for sales teams to engage with these new decision-makers, understand their focus areas, and tailor solutions to meet their specific needs.
Tech Stack Insights By analyzing BMi Research's tech stack, which includes Google Analytics, WooCommerce, and other tools, sales professionals can gain insights into the company's digital capabilities and potential areas for technology-related sales offerings or integrations that can enhance their market research services.
Market Expansion BMi Research launched user-friendly online dashboards and capabilities for tracking promotional print advertising trends. This demonstrates a focus on innovation and technology adoption, indicating a potential interest in expanding their offerings further. Sales teams can leverage this to propose additional data tracking solutions or services.
Competitive Landscape With competitors in the market research industry like Experian, Thomson Reuters, and Factiva, sales representatives can use this information to position BMi Research's unique selling points and differentiate their services. Understanding the competitive landscape allows for targeted sales strategies and value propositions.
Employee Growth BMi Research employs between 51-200 individuals, indicating a moderate-sized workforce. This growth potential presents an opportunity for sales teams to engage with a company that is likely looking to scale its operations and may have increasing needs for market research services to support its expansion.
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