Pricing Growth BMi Research has recently appointed a pricing solutions manager, signaling a strategic emphasis on pricing intelligence services that can be cross-sold to existing clients and target new customers seeking competitive pricing insights.

Strategic Leadership With leadership changes including a COO and CEO appointment in 2021, there is potential for refreshed go-to-market strategies, expansion initiatives, and stronger client engagement programs that sales can leverage.

African Reach Positioned as a total research solutions partner in Africa with over 50 years in the South African market, there are opportunities to expand cross-border market intelligence offerings to regional clients and multinational accounts.

Digital Monitoring Experience with online dashboards, mobile-friendly reporting, and tracking promotional trends suggests upsell options for advanced analytics platforms, real-time dashboards, and automated reporting for clients.

Mid-Market Focus Revenue in the 1–10 million USD range and a mid-sized employee base indicate a strong fit for tiered pricing, retainer-based engagements, and scalable research programs targeting mid-market enterprises seeking cost-effective insights.