Insights

Electrification Shift BMW Australia is actively expanding its electric vehicle lineup, including launching new electric SUVs and the electric version of the 7-Series, indicating a strong focus on electrification and a growing market for premium electric vehicles in Australia. This presents opportunities to target high-end consumers interested in sustainable luxury mobility solutions.

Market Positioning Despite recent asset sales and strategic shifts, BMW maintains a significant presence in the Australian automotive sector with a diverse product range and a reputation for innovative technology. Leveraging this brand strength can help in positioning premium electric and traditional vehicles to discerning customers seeking performance and sustainability.

Competitive Landscape BMW Australia faces competition from luxury brands like Mercedes-Benz with upcoming electric SUV models such as the EQS SUV and Tesla with the Model X. Understanding these competitive dynamics can help tailor sales strategies that highlight BMW’s unique features, including its expanding electric offerings and sporty variant options.

Sustainability Focus BMW’s commitment to sustainability through responsible resource management and electrification initiatives signals an appeal to environmentally conscious consumers. Opportunities exist to promote eco-friendly financing and leasing options to customers aligned with these sustainability values.

Customer Engagement Recent product launches and updates indicate an active engagement with the premium market segment through limited editions and innovative models. Targeting affluent car enthusiasts and early adopters of electric technology can enhance business development efforts and drive premium sales growth.

BMW Australia Tech Stack

BMW Australia uses 8 technology products and services including Facebook Pixel, Crazy Egg, AngularJS, and more. Explore BMW Australia's tech stack below.

  • Facebook Pixel
    Analytics
  • Crazy Egg
    Analytics
  • AngularJS
    Javascript Frameworks
  • RequireJS
    Javascript Frameworks
  • Handlebars
    Javascript Frameworks
  • Lodash
    Javascript Libraries
  • reCAPTCHA
    Security
  • ZURB Foundation
    UI Frameworks

Media & News

BMW Australia's Email Address Formats

BMW Australia uses at least 1 format(s):
BMW Australia Email FormatsExamplePercentage
First.Last@bmw.com.auJohn.Doe@bmw.com.au
87%
First@bmw.com.auJohn@bmw.com.au
7%
Last@bmw.com.auDoe@bmw.com.au
3%
LF@bmw.com.auDJ@bmw.com.au
3%

Frequently Asked Questions

Where is BMW Australia's headquarters located?

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BMW Australia's main headquarters is located at 783 Springvale Road Mulgrave, VIC 3170 AU. The company has employees across 4 continents, including OceaniaAsiaEurope.

What is BMW Australia's phone number?

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You can contact BMW Australia's main corporate office by phone at . For more prospecting data, LeadIQ has access to up-to-date and accurate contact information within our platform. Find, capture, and sync contact data to your CRM and sales tools in one click.

What is BMW Australia's official website and social media links?

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BMW Australia's official website is bmw.com.au and has social profiles on LinkedIn.

How much revenue does BMW Australia generate?

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As of September 2025, BMW Australia's annual revenue reached $75M.

What is BMW Australia's NAICS code?

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BMW Australia's NAICS code is 3361 - Motor Vehicle Manufacturing.

How many employees does BMW Australia have currently?

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As of September 2025, BMW Australia has approximately 78 employees across 4 continents, including OceaniaAsiaEurope. Key team members include Head Of Marketing - Mini Australia & New Zealand: N. G.Head Of Legal, Risk & Strategy: T. H.Head Of Product And Planning - Mini Australia & New Zealand: J. O.. Explore BMW Australia's employee directory with LeadIQ.

What industry does BMW Australia belong to?

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BMW Australia operates in the Motor Vehicle Manufacturing industry.

What technology does BMW Australia use?

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BMW Australia's tech stack includes Facebook PixelCrazy EggAngularJSRequireJSHandlebarsLodashreCAPTCHAZURB Foundation.

What is BMW Australia's email format?

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BMW Australia's email format typically follows the pattern of . Find more BMW Australia email formats with LeadIQ.
BMW Australia

BMW Australia

Motor Vehicle ManufacturingVictoria, Australia51-200 Employees

Welcome to the official LinkedIn page of BMW Group Australia, the local subsidiary of the world’s leading premium manufacturer of automobiles and motorcycles and provider of premium financial and mobility services, the BMW Group.  

BMW Group has had a presence in Australia since 1979 with a national headquarters in Melbourne. This includes offices for our BMW, MINI, BMW Motorrad and BMW Financial Services brands, as well as a globally certified national training centre, fully equipped workshop and parts distribution centre that support our national dealer network.

We share the values of our global company that are based on long-term thinking and responsible action. The BMW Group sets the course for the future at an early stage and consistently makes sustainability and efficient resource management central to its strategic direction, from the supply chain through production to the end of the use phase of all products.

Our product line-up is constantly evolving amid the industry’s transition to electrification and we offer among the most electrified models of any manufacturer represented in Australia. We are also a prominent voice in advocating for a more favourable market environment to introduce our product lines and provide optimal solutions for our customers now and into the future.   

The BMW Group additionally promotes a progressive corporate culture that celebrates the boundless joy of diversity, gender equality, and openness. 

We are always on the lookout for highly motivated and forward-thinking people who believe in our vision and can see themselves as part of our team. We offer a wide range of development and career opportunities combined with attractive benefits, office spaces, flexible work arrangements and health initiatives. 

If you are interested in joining us, we invite you to browse our current job vacancies located on our careers website:
https://careers.bmw.com.au/jobs/search

Section iconCompany Overview

Headquarters
783 Springvale Road Mulgrave, VIC 3170 AU
Phone number
Website
bmw.com.au
NAICS Code
3361 - Motor Vehicle Manufacturing
Employees
51-200

Section iconFunding & Financials

  • $50M$100M

    BMW Australia's revenue is in the range of $50M$100M

Section iconFunding & Financials

  • $50M$100M

    BMW Australia's revenue is in the range of $50M$100M

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