Insights

Electrification Expansion BMW Australia's significant investment in electrified models, including electric SUVs and the electric 7-Series, highlights a growing consumer demand for electric premium vehicles. This presents an opportunity to promote advanced EV solutions and complementary charging accessories to environmentally conscious customers.

Market Transition With BMW Australia actively adapting to industry shifts towards electrification and new model launches, there is a strong potential to target existing customers with upgrade offers and to attract new buyers interested in the latest sustainable mobility options.

Premium Lifestyle Appeal BMW’s focus on unique, limited edition models like the Frozen Edition X3 and X4, along with stylish design innovations, creates opportunities for luxury lifestyle branding and exclusive offers targeting high-end buyers seeking status and exclusivity.

Retail Footprint Changes BMW Australia is exiting vehicle retailing by selling its dealership assets, indicating a shift towards alternative sales channels or service models. This shift offers an opening to engage potential customers through innovative distribution, digital showrooms, or vehicle subscription services.

Customer Engagement The company’s emphasis on sustainability, diversity, and customer-centered corporate culture coupled with ongoing model launches suggest an opportunity for personalized marketing campaigns tailored to eco-conscious, progressive, and premium-focused consumers in Australia.

BMW Group Australia Tech Stack

BMW Group Australia uses 8 technology products and services including Facebook Pixel, Vue.js, Lodash, and more. Explore BMW Group Australia's tech stack below.

  • Facebook Pixel
    Analytics
  • Vue.js
    Javascript Frameworks
  • Lodash
    Javascript Libraries
  • Java
    Programming Languages
  • Quantcast
    System Analytics & Monitoring
  • Material Design Lite
    UI Frameworks
  • Apache
    Web Servers
  • Facebook
    Widgets

Media & News

BMW Group Australia's Email Address Formats

BMW Group Australia uses at least 1 format(s):
BMW Group Australia Email FormatsExamplePercentage
First.Last@bmw.com.auJohn.Doe@bmw.com.au
87%
First@bmw.com.auJohn@bmw.com.au
7%
Last@bmw.com.auDoe@bmw.com.au
3%
LF@bmw.com.auDJ@bmw.com.au
3%

Frequently Asked Questions

Where is BMW Group Australia's headquarters located?

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BMW Group Australia's main headquarters is located at 783 Springvale Road Mulgrave, VIC 3170 AU. The company has employees across 4 continents, including OceaniaAsiaEurope.

What is BMW Group Australia's phone number?

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You can contact BMW Group Australia's main corporate office by phone at . For more prospecting data, LeadIQ has access to up-to-date and accurate contact information within our platform. Find, capture, and sync contact data to your CRM and sales tools in one click.

What is BMW Group Australia's official website and social media links?

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BMW Group Australia's official website is bmw.com.au and has social profiles on LinkedIn.

What is BMW Group Australia's NAICS code?

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BMW Group Australia's NAICS code is 3361 - Motor Vehicle Manufacturing.

How many employees does BMW Group Australia have currently?

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As of October 2025, BMW Group Australia has approximately 78 employees across 4 continents, including OceaniaAsiaEurope. Key team members include Head Of Marketing - Mini Australia & New Zealand: N. G.Head Of Legal, Risk & Strategy: T. H.Head Of Product And Planning - Mini Australia & New Zealand: J. O.. Explore BMW Group Australia's employee directory with LeadIQ.

What industry does BMW Group Australia belong to?

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BMW Group Australia operates in the Motor Vehicle Manufacturing industry.

What technology does BMW Group Australia use?

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BMW Group Australia's tech stack includes Facebook PixelVue.jsLodashJavaQuantcastMaterial Design LiteApacheFacebook.

What is BMW Group Australia's email format?

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BMW Group Australia's email format typically follows the pattern of First.Last@bmw.com.au. Find more BMW Group Australia email formats with LeadIQ.
BMW Group Australia

BMW Group Australia

Motor Vehicle ManufacturingVictoria, Australia51-200 Employees

Welcome to the official LinkedIn page of BMW Group Australia, the local subsidiary of the world’s leading premium manufacturer of automobiles and motorcycles and provider of premium financial and mobility services, the BMW Group.  

BMW Group has had a presence in Australia since 1979 with a national headquarters in Melbourne. This includes offices for our BMW, MINI, BMW Motorrad and BMW Financial Services brands, as well as a globally certified national training centre, fully equipped workshop and parts distribution centre that support our national dealer network.

We share the values of our global company that are based on long-term thinking and responsible action. The BMW Group sets the course for the future at an early stage and consistently makes sustainability and efficient resource management central to its strategic direction, from the supply chain through production to the end of the use phase of all products.

Our product line-up is constantly evolving amid the industry’s transition to electrification and we offer among the most electrified models of any manufacturer represented in Australia. We are also a prominent voice in advocating for a more favourable market environment to introduce our product lines and provide optimal solutions for our customers now and into the future.   

The BMW Group additionally promotes a progressive corporate culture that celebrates the boundless joy of diversity, gender equality, and openness. 

We are always on the lookout for highly motivated and forward-thinking people who believe in our vision and can see themselves as part of our team. We offer a wide range of development and career opportunities combined with attractive benefits, office spaces, flexible work arrangements and health initiatives. 

If you are interested in joining us, we invite you to browse our current job vacancies located on our careers website:
https://careers.bmw.com.au/jobs/search

Section iconCompany Overview

Headquarters
783 Springvale Road Mulgrave, VIC 3170 AU
Phone number
Website
bmw.com.au
NAICS Code
3361 - Motor Vehicle Manufacturing
Employees
51-200

Section iconFunding & Financials

  • $25M$50M

    BMW Group Australia's revenue is estimated to be in the range of $25M$50M

Section iconFunding & Financials

  • $25M$50M

    BMW Group Australia's revenue is estimated to be in the range of $25M$50M

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