Insights

Sustainability Advantage BNTO’s circular model reduces waste and overproduction by unifying rentals, resales and new purchases through a single inventory pool, helping brands hit ESG goals while growing profitability. This creates a strong sales angle with fashion labels and retailers focusing on sustainability metrics and circular economy initiatives.

Unified Inventory Real-time inventory and behavior-driven matching across rental, resale and new purchase modes enables dynamic stock reallocation to high-demand items, improving sell-through and reducing markdowns for brands facing seasonal swings or overstock challenges.

AI Pricing ALMA.AI powers personalized offers and prices across consumption modes, opening opportunities to upsell premium access, bundles or memberships while increasing average order value and profitability for brands adopting flexible access models.

Market Traction BNTO’s revenue scale and funding signal market validation and growth potential in the hybrid fashion e-commerce space, suggesting a compelling partner profile for mid-market brands seeking a scalable, tech-driven distribution channel.

Gen Z Social With a data-driven marketing footprint anchored by social platform pixels, BNTO positions itself to support brands targeting digitally native shoppers and social commerce, offering integrated analytics and collaboration opportunities for influencer and performance marketing programs.

BNTO Tech Stack

BNTO uses 8 technology products and services including Facebook Pixel, TikTok Pixel, Google Fonts API, and more. Explore BNTO's tech stack below.

  • Facebook Pixel
    Analytics
  • TikTok Pixel
    Analytics
  • Google Fonts API
    Font Scripts
  • Lenis
    Javascript Libraries
  • Goober
    Javascript Libraries
  • HSTS
    Security
  • HTTP/3
    Web & Portal Technology
  • Facebook
    Widgets

BNTO's Email Address Formats

BNTO uses at least 2 format(s):
BNTO Email FormatsExamplePercentage
First@viavia.liveJohn@viavia.live
90%
First.Last@viavia.liveJohn.Doe@viavia.live
10%

Frequently Asked Questions

Where is BNTO's headquarters located?

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BNTO's main headquarters is located at 8605 Santa Monica Boulevard Los Angeles, California United States. The company has employees across 2 continents, including North AmericaEurope.

What is BNTO's stock symbol?

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BNTO is a publicly traded company; the company's stock symbol is BNTOF.

What is BNTO's official website and social media links?

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BNTO's official website is bnto.com and has social profiles on LinkedInCrunchbase.

What is BNTO's NAICS code?

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BNTO's NAICS code is 448 - Clothing and Clothing Accessories Stores.

How many employees does BNTO have currently?

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As of May 2026, BNTO has approximately 41 employees across 2 continents, including North AmericaEurope. Key team members include Chief Of Staff And Head Of Cx: A. R.Head Of Marketing And Design: L. M.Founder, Ceo: S. L.. Explore BNTO's employee directory with LeadIQ.

What industry does BNTO belong to?

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BNTO operates in the Retail Apparel and Fashion industry.

What technology does BNTO use?

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BNTO's tech stack includes Facebook PixelTikTok PixelGoogle Fonts APILenisGooberHSTSHTTP/3Facebook.

What is BNTO's email format?

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BNTO's email format typically follows the pattern of First@viavia.live. Find more BNTO email formats with LeadIQ.

How much funding has BNTO raised to date?

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As of May 2026, BNTO has raised $10M in funding. The last funding round occurred on Jan 23, 2025 for $10M.

When was BNTO founded?

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BNTO was founded in 2022.
BNTO logo

BNTO

Retail Apparel and FashionCalifornia, United States11-50 Employees

BNTO operates a subscription platform in the retail apparel and fashion sector that personalizes how customers access clothing items across new purchases, rentals, and resale. Powered by a proprietary AI system, BNTO analyzes real-time inventory data and user behavior to inform what to offer and how it should be priced. By connecting these consumption modes through a single, integrated inventory, the platform aims to match products with demand in a flexible and personalized manner.

The approach enables dynamic inventory allocation across different purchase modes, with the goal of improving profitability while giving consumers greater flexibility and reducing waste in fashion. BNTO is based in Los Angeles, California, and operates as a small to mid-sized company in the fashion retail landscape.

Section iconCompany Overview

Headquarters
8605 Santa Monica Boulevard Los Angeles, California United States
Website
bnto.com
Stock Symbol
BNTOF
NAICS Code
448 - Clothing and Clothing Accessories Stores
Founded
2022
Employees
11-50

Section iconFunding & Financials

  • $10M

    BNTO has raised a total of $10M of funding over 3 rounds. Their latest funding round was raised on Jan 23, 2025 in the amount of $10M.

  • $25M$50M

    BNTO's revenue is estimated to be in the range of $25M$50M

Section iconFunding & Financials

  • $10M

    BNTO has raised a total of $10M of funding over 3 rounds. Their latest funding round was raised on Jan 23, 2025 in the amount of $10M.

  • $25M$50M

    BNTO's revenue is estimated to be in the range of $25M$50M

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