Secure SMB Growth BOAZ targets small and mid-sized businesses with a comprehensive managed IT stack focused on security and reliability, presenting a clear opportunity to upsell advanced Zero Trust, EDR/MDR, and backup solutions to growing organizations.

Cloud and Collaboration With expertise in Microsoft 365 and Google Workspace, there is a path to offer migration optimization, security hardening, and ongoing governance services to optimize collaboration and productivity for client environments.

Network and VoIP BOAZ provides network, Wi-Fi management and VoIP/e-fax services, suggesting cross-sell potential to customers expanding remote work, branch offices, or needing scalable unified communications and reliable connectivity.

Security Stack Their emphasis on Zero Trust, EDR/MDR and proactive threat detection indicates opportunities to position integrated security assessments, SOC-like monitoring partnerships, and managed detection response for risk-conscious buyers.

Growth Readiness Revenue in the mid-market range and a modern MSP model imply readiness for scalable managed services, secure data backup, and compliance-focused offerings to fuel client growth while simplifying IT.