Brand Trust Leverage Bob Sight Ford’s long-standing 1923 family legacy and DealerRater certification to position after-sales and certification-driven services to existing customers, highlighting reliability and trusted service as a differentiator in cross-sell opportunities (maintenance plans, extended warranties, collision center upgrades).

Service Upsell Target the sizable service department base for maintenance packages, OEM service reminders, and collision center offerings, emphasizing lifetime guaranteed workmanship to drive repeat visits and higher-margin service revenue.

Finance Interest Capitalize on an online Finance Application channel to streamline credit options for customers seeking both new and pre-owned vehicles, and nurture leads who initiate financing to convert them into sales and trade-ins.

Digital Reach Utilize the dealership’s tech stack and online presence to deploy targeted digital campaigns (SEO, paid search, local ads) focused on Kansas City Metro buyers, with retargeting for shoppers of Ford and competing brands in the region.

Growth Signals Position Bob Sight Ford as a regional Ford authority in the Kansas City market to attract fleet, commercial, and higher-mileage used-vehicle buyers by offering tailored fleet pricing, certification programs, and flexible trade-in options.