Bobbie Email Format

Food and Beverage ManufacturingCalifornia, United States201-500 Employees

Bobbie is a San Francisco–based company that manufactures four organic and grass-fed infant formulas, all produced end-to-end in the United States. It operates as a mid-sized, direct-to-consumer business with a subscription model and a focus on safety and transparency in infant nutrition. Founded in 2018 by moms for parents, Bobbie aligns its formulas with European nutritional standards and develops them with pediatricians and nutrition scientists. Consumer Reports has named Bobbie a Top Choice for heavy metals and contaminants in 2025 and 2026, with all formulas scoring non-detect or low for key substances. The brand holds a distinctive market position as the best-selling organic formula at Whole Foods Market and the only Organic infant formula on Costco shelves, and in 2026 it announced a collaboration with Jones Road Beauty to launch the Sleepless Nights Kit.

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