Insights

Strategic Acquisition Bobbie's recent acquisition of Naturesone for $70M presents an opportunity to cross-sell and upsell products to a wider customer base, leveraging the acquisition to introduce Bobbie's high-quality infant formula to former Naturesone customers.

Funding Momentum With recent financing rounds totaling $142M and additional funding in the pipeline, Bobbie is in a strong financial position to invest in sales and marketing efforts, expand distribution channels, and innovate product offerings, providing a window for potential sales partnerships or collaborations.

Market Expansion Bobbie's partnership with Couric and collaboration with The Breasties signifies a move towards community engagement and brand awareness, creating an opportunity to tap into these networks for promotional activities and drive sales through targeted campaigns.

Tech Integration Utilizing a tech stack including Unpkg, AOS, and Loop Returns showcases Bobbie's commitment to enhancing customer experience and streamlining operations, offering a potential sales pitch around technological advancements driving convenience and efficiency.

Competitive Landscape Assessing Bobbie's competitors such as NOSH, SpoonfulONE, and Yumi can provide insights into market positioning and differentiation strategies, enabling sales teams to tailor unique value propositions and capture market share from consumers of similar products.

Bobbie Tech Stack

Bobbie uses 8 technology products and services including Unpkg, Polyfill, AOS, and more. Explore Bobbie's tech stack below.

  • Unpkg
    Content Delivery Network
  • Polyfill
    Javascript Libraries
  • AOS
    Javascript Libraries
  • Loop Returns
    Logistics
  • Rise.ai
    Loyalty And Gamification
  • MacOS
    Operating Systems & Computing Languages
  • UpSellit
    Site And Cart Abandonment
  • PageProof
    Team Collaboration

Media & News

Bobbie's Email Address Formats

Bobbie uses at least 1 format(s):
Bobbie Email FormatsExamplePercentage
First@hibobbie.comJohn@hibobbie.com
75%
Last@hibobbie.comDoe@hibobbie.com
18%
First.Last@hibobbie.comJohn.Doe@hibobbie.com
6%
FirstLast@hibobbie.comJohnDoe@hibobbie.com
1%

Frequently Asked Questions

Where is Bobbie's headquarters located?

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Bobbie's main headquarters is located at San Francisco, CA 94117 US. The company has employees across 5 continents, including North AmericaAsiaEurope.

What is Bobbie's official website and social media links?

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Bobbie's official website is hibobbie.com and has social profiles on LinkedIn.

How much revenue does Bobbie generate?

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As of January 2025, Bobbie's annual revenue reached $15M.

What is Bobbie's NAICS code?

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Bobbie's NAICS code is 311 - Food Manufacturing.

How many employees does Bobbie have currently?

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As of January 2025, Bobbie has approximately 262 employees across 5 continents, including North AmericaAsiaEurope. Key team members include Chief Executive Officer And Co-Founder: L. T.Chief Brand Officer: K. C.Chief Commercial Officer (cco): S. A. H.. Explore Bobbie's employee directory with LeadIQ.

What industry does Bobbie belong to?

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Bobbie operates in the Food and Beverage Manufacturing industry.

What technology does Bobbie use?

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Bobbie's tech stack includes UnpkgPolyfillAOSLoop ReturnsRise.aiMacOSUpSellitPageProof.

What is Bobbie's email format?

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Bobbie's email format typically follows the pattern of . Find more Bobbie email formats with LeadIQ.

How much funding has Bobbie raised to date?

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As of January 2025, Bobbie has raised $70M in funding. The last funding round occurred on Jul 12, 2023 for $70M.

When was Bobbie founded?

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Bobbie was founded in 2017.
Bobbie

Bobbie

Food and Beverage ManufacturingCalifornia, United States201-500 Employees

Bobbie is the first and only mom-founded and women-led infant formula company in the U.S. Our European-style recipe meets all FDA requirements, is made with pasture-raised milk from Organic Valley farms, and is the only infant formula to receive both the Clean Label Project’s Purity Award and Pesticide Free Certification. Bobbie is working to shake the stigma and evolve the conversation around how you feed your baby to one of confidence, not comparison, from how we feed to what we feed. We lost sleep over this so you don't have to.

Section iconCompany Overview

Headquarters
San Francisco, CA 94117 US
NAICS Code
311 - Food Manufacturing
Founded
2017
Employees
201-500

Section iconFunding & Financials

  • $70M

    Bobbie has raised a total of $70M of funding over 6 rounds. Their latest funding round was raised on Jul 12, 2023 in the amount of $70M.

  • $10M$50M

    Bobbie's revenue is in the range of $10M$50M

Section iconFunding & Financials

  • $70M

    Bobbie has raised a total of $70M of funding over 6 rounds. Their latest funding round was raised on Jul 12, 2023 in the amount of $70M.

  • $10M$50M

    Bobbie's revenue is in the range of $10M$50M

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