Insights

Sustainability Focus Bobbie is a leading infant formula company with a strong sustainability focus, using pasture-raised milk from Organic Valley farms and receiving certifications for purity and pesticide-free ingredients. This emphasis on quality and eco-friendly sourcing can be leveraged as a selling point to environmentally-conscious consumers.

Strategic Acquisitions Bobbie has recently acquired Nature's One, Inc., a maker of organic baby formula, showing a strategic expansion in product offerings. Sales professionals can explore cross-selling opportunities and leverage the expanded product line to target a wider customer base.

Significant Funding Rounds With substantial investments in Series B and Series C rounds, including $70 million from PowerPlant Partners, Bobbie has the financial backing to support growth and innovation. Sales teams can use this information to build trust with potential clients by showcasing the company's stability and long-term vision.

Partnerships with Influencers By partnering with notable figures like Katie Couric, Bobbie has successfully gained visibility and credibility in the market. Sales representatives can capitalize on these collaborations to establish relationships with influencers or celebrities, potentially leading to endorsements and increased sales.

Competitive Market Position Bobbie competes in a market with similar companies like Yumi, Once Upon a Farm, and Little Spoon. Understanding the competitive landscape and identifying unique selling propositions can help sales professionals tailor their pitches effectively and highlight Bobbie's distinct advantages to potential customers.

Bobbie Tech Stack

Bobbie uses 8 technology products and services including Unpkg, Polyfill, AOS, and more. Explore Bobbie's tech stack below.

  • Unpkg
    Content Delivery Network
  • Polyfill
    Javascript Libraries
  • AOS
    Javascript Libraries
  • Loop Returns
    Logistics
  • Rise.ai
    Loyalty And Gamification
  • MacOS
    Operating Systems & Computing Languages
  • UpSellit
    Site And Cart Abandonment
  • PageProof
    Team Collaboration

Media & News

Bobbie's Email Address Formats

Bobbie uses at least 1 format(s):
Bobbie Email FormatsExamplePercentage
First@hibobbie.comJohn@hibobbie.com
75%
Last@hibobbie.comDoe@hibobbie.com
18%
First.Last@hibobbie.comJohn.Doe@hibobbie.com
6%
FirstLast@hibobbie.comJohnDoe@hibobbie.com
1%

Frequently Asked Questions

Where is Bobbie's headquarters located?

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Bobbie's main headquarters is located at San Francisco, CA 94117 US. The company has employees across 5 continents, including North AmericaAsiaEurope.

What is Bobbie's official website and social media links?

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Bobbie's official website is hibobbie.com and has social profiles on LinkedIn.

How much revenue does Bobbie generate?

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As of January 2025, Bobbie's annual revenue reached $15M.

What is Bobbie's NAICS code?

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Bobbie's NAICS code is 311 - Food Manufacturing.

How many employees does Bobbie have currently?

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As of January 2025, Bobbie has approximately 262 employees across 5 continents, including North AmericaAsiaEurope. Key team members include Chief Executive Officer And Co-Founder: L. T.Chief Commercial Officer (cco): S. A. H.Chief Financial Officer: D. D. B.. Explore Bobbie's employee directory with LeadIQ.

What industry does Bobbie belong to?

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Bobbie operates in the Food and Beverage Manufacturing industry.

What technology does Bobbie use?

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Bobbie's tech stack includes UnpkgPolyfillAOSLoop ReturnsRise.aiMacOSUpSellitPageProof.

What is Bobbie's email format?

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Bobbie's email format typically follows the pattern of . Find more Bobbie email formats with LeadIQ.

How much funding has Bobbie raised to date?

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As of January 2025, Bobbie has raised $70M in funding. The last funding round occurred on Jul 12, 2023 for $70M.

When was Bobbie founded?

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Bobbie was founded in 2017.
Bobbie

Bobbie

Food and Beverage ManufacturingCalifornia, United States201-500 Employees

Bobbie is the first and only mom-founded and women-led infant formula company in the U.S. Our European-style recipe meets all FDA requirements, is made with pasture-raised milk from Organic Valley farms, and is the only infant formula to receive both the Clean Label Project’s Purity Award and Pesticide Free Certification. Bobbie is working to shake the stigma and evolve the conversation around how you feed your baby to one of confidence, not comparison, from how we feed to what we feed. We lost sleep over this so you don't have to.

Section iconCompany Overview

Headquarters
San Francisco, CA 94117 US
NAICS Code
311 - Food Manufacturing
Founded
2017
Employees
201-500

Section iconFunding & Financials

  • $70M

    Bobbie has raised a total of $70M of funding over 6 rounds. Their latest funding round was raised on Jul 12, 2023 in the amount of $70M.

  • $10M$50M

    Bobbie's revenue is in the range of $10M$50M

Section iconFunding & Financials

  • $70M

    Bobbie has raised a total of $70M of funding over 6 rounds. Their latest funding round was raised on Jul 12, 2023 in the amount of $70M.

  • $10M$50M

    Bobbie's revenue is in the range of $10M$50M

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