Insights

Growth momentum BOBCARD is a mid-sized NBFC backed by Bank of Baroda with a diversified credit card portfolio and a recent push into travel-focused offers, signaling potential for partnerships with travel, lifestyle, and merchant ecosystem players to accelerate user acquisition.

Travel partnership expansion Recent announcements show BOBCARD partnering with Air India, MakeMyTrip, Goibibo, EaseMyTrip and launching travel discounts across platforms, presenting cross-sell opportunities with airline and online travel agencies, as well as co-branded credit card strategies.

New SME focus The launch of the Micro Enterprise Credit Card indicates a strategic move into small business credit, suggesting sales potential with fintechs, coworking spaces, SME service providers, and micro-merchant networks seeking credit solutions.

Digital-first capabilities A digitally friendly application process and technology stack (ASP.NET, Razorpay, modern web tools) imply readiness for API-based partnerships, issuer-processor collaborations, and scalable merchant onboarding with reduced friction.

Financial health signals Reported quarterly net profit decline amid broader revenue scale suggests a window for enterprise software and services that improve efficiency, risk analytics, and collections optimization to support profitability and growth.

BOBCARD Tech Stack

BOBCARD uses 8 technology products and services including Microsoft Clarity, Choices, Modernizr, and more. Explore BOBCARD's tech stack below.

Microsoft Clarity

Analytics

Choices

Javascript Libraries

Modernizr

Javascript Libraries

Office 365

Office Suites

Razorpay

Payment Processing

Microsoft ASP.NET

Web Frameworks

Microsoft IIS

Web Servers

CSS Browser Selector

Web Tools And Plugins

BOBCARD Email Formats	Example	Percentage
First.Last@bobfinancial.com	John.Doe@bobfinancial.com	100%
First.Last@bobcard.co.in	John.Doe@bobcard.co.in	97%
F.Last@bobcard.co.in	J.Doe@bobcard.co.in	3%

BOBCARD Email Formats

Example

Percentage

First.Last@bobfinancial.com

John.Doe@bobfinancial.com

100%

First.Last@bobcard.co.in

John.Doe@bobcard.co.in

97%

F.Last@bobcard.co.in

J.Doe@bobcard.co.in

Frequently Asked Questions

What is BOBCARD's official website and social media links?

BOBCARD's official website is bobcard.co.in and has social profiles on LinkedIn.

How much revenue does BOBCARD generate?

As of October 2026, BOBCARD's annual revenue is estimated to be $50M - $100M.

What is BOBCARD's NAICS code?

BOBCARD's NAICS code is 52 - Finance and Insurance.

How many employees does BOBCARD have currently?

As of October 2026, BOBCARD has approximately 1K employees across 2 continents, including Asia and Oceania. Key team members include Chief Risk Officer: A. J., Chief Operating Officer: R. C. and Chief Financial Officer: N. A. Explore BOBCARD's employee directory with LeadIQ.

What industry does BOBCARD belong to?

BOBCARD operates in the Financial Services industry.

What technology does BOBCARD use?

BOBCARD's tech stack includes Microsoft Clarity, Choices, Modernizr, Office 365, Razorpay, Microsoft ASP.NET, Microsoft IIS and CSS Browser Selector.

What is BOBCARD's email format?

BOBCARD's email format typically follows the pattern of First.Last@bobfinancial.com. Find more BOBCARD email formats with LeadIQ.

When was BOBCARD founded?

BOBCARD was founded in 1994.

BOBCARD

Q: What is BOBCARD's official website and social media links?

BOBCARD's official website is bobcard.co.in. BOBCARD has social profiles on LinkedIn.

Q: How many employees does BOBCARD have currently?

BOBCARD has approximately 1K employees.

Q: What technology does BOBCARD use?

BOBCARD's tech stack includes Google Search Console, X-XSS-Protection, Cart Functionality, Razorpay, Facebook Pixel.

Q: What is BOBCARD's NAICS code?

BOBCARD's NAICS code is 52 (Finance and Insurance).

Financial ServicesMaharashtra, India1001-5000 Employees

BOBCARD Limited is a non-bank financial company wholly owned by Bank of Baroda, established in 1994 and based in Barc, Baramati, Maharashtra, India. Its core business focuses on credit cards, offering a range of products designed to be simple, fairly priced, and easy to obtain through a digital application process, with services aimed at a broad user base including everyday shoppers, professionals, and defense personnel. The company has introduced co-branded and premium travel-oriented cards, and engages in partnerships to expand its card-related offerings and benefits across various platforms. Recent developments include initiatives to broaden travel discounts and EMI offers, and leadership appointments in information security, reflecting an emphasis on expanding its card ecosystem while maintaining secure, scalable services. BOBCARD positions itself within the financial services sector as a credit card provider that leverages technology to deliver accessible payment solutions.

Insights

Similar companies to BOBCARD

BOBCARD Tech Stack

Media & News

Bobcard partners with EaseMyTrip INC. on summer travel offers featuring flight and hotel discounts and EMI options in Sep '26.

Bobcard partners with MakeMyTrip Travel & Tourism LLC on summer travel offers, including flight and hotel booking discounts and EMI offers.

Bobcard and Air India Ltd. partner to offer cardholders summer travel deals, including flight discounts and special fares.

Bobcard reports earnings of $1.35M as net profit declines 61.79% to Rs 12.86 crore for the quarter ended Mar '26 from Rs 33.66 crore for the quarter ended Mar '25.

Bobcard launches travel discounts and EMI offers through Air India, MakeMyTrip, EaseMyTrip, Goibibo, Paytm, Yatra and Ixigo for flight and hotel bookings.

On May 28th '26, Bobcard partners with Easemytrip to offer credit card users discounts and other benefits on flight and hotel bookings throughout the summer season.

On May 28th '26, Bobcard partners with MakeMyTrip on summer travel offers for credit card users, including discounts and other benefits on flight and hotel bookings during Summer '26.

BOBCARD's Email Address Formats