Expansion into new product lines Bodybuilding.com has been expanding its product portfolio with new offerings such as in-house lines geared towards gamers, vitamin gummy supplements, and organic coffee beans. This diversification indicates potential opportunities to target customers interested in health and wellness products beyond traditional fitness supplements.

Innovative collaborations with influencers Collaborating with well-known bodybuilders like Ike Catcher on workout videos showcases Bodybuilding.com's ability to leverage influencer partnerships for marketing its products. Sales teams could explore similar collaborations with fitness influencers to drive product awareness and boost sales.

Focus on technology-driven customer experience With a tech stack that includes Cloudflare, Amazon CloudFront, and Microsoft Azure, Bodybuilding.com emphasizes technology to enhance its online services. Sales professionals can highlight the company's tech-driven approach to attract tech-savvy customers looking for seamless digital experiences in their fitness journey.

Revenue growth and market positioning With a revenue ranging between $50M - 100M, Bodybuilding.com demonstrates financial health and market competitiveness in the wellness and fitness industry. Sales teams can leverage the company's strong financial standing and market positioning to target customers seeking reliable and established brands for their fitness needs.

Expansion beyond traditional fitness audience The launch of product lines geared towards gamers and the recognition of Bodybuilding.com as a 'Legitimate Sport' indicate a strategic move towards reaching broader audiences beyond traditional fitness enthusiasts. Sales representatives can explore new market segments and partnerships outside the typical fitness industry to tap into untapped customer bases.