Niche Focus Target small group and one-on-one wellness services in Louisville with a seasoned trainer to upsell personalized nutrition coaching and weight management programs to renewing clients and local corporate wellness initiatives.

Local Personalization Leverage Chris Tedesco’s 20+ years of experience to position premium, outcome-driven programs for individuals and couples, offering high-touch coaching as a differentiator from larger franchises.

Digital Presence Enhance online discovery and lead capture using the existing WordPress site and Facebook Pixel data to run targeted local ads, retargeting, and promotions for introductory sessions.

Lean Operations With a small team, focus on scalable service tiers (private, small group, and online coaching) and low-cost tech stack to improve margins while expanding geographic reach through virtual offerings.

Partnership Potential Explore collaborations with local gyms, physical therapists, corporate wellness programs, and healthcare providers to expand client referrals and cross-sell nutrition and weight-management services.